** Shares of Pine Labs PINL.NS fall 1.8% to 237.48 rupees
** Emkay Global initiates coverage on stock with "reduce" rating, target price of 210 rupees
** Brokerage expects stiffening competitive intensity in co's key segments - payments solutions and EMI aggregation - due to increased focus by peers
** Even after PINL's ramp-up of low-end Mosambee devices, its distribution remains weaker than peers - Emkay
** Says profitability and growth of its domestic gift-card business is limited, while international business is scaling up rapidly but operates at low and volatile margins
** "Given the rising competition, we see an unfavorable risk-reward," Emkay says
** Pine Labs listed at about 29% premium last week, it has dropped 5.4% since debut
(Reporting by Manvi Pant)
((Manvi.Pant@thomsonreuters.com; +918447554364;))