** Fitness center operator's shares PLNT.N rise ~2% to $69.43
in premarket trading after Jefferies upgrades to "buy" from
"hold"
** Expects franchisee model adjustments and price increases
to drive an increase in unit demand, resulting in improved
financial performance
** Brokerage raises rating and PT as it believes co's
long-term opportunity is "attractive" and risk skews to the
upside at current levels
** Raises PT to $100 from $62, implying a ~47% upside to
last close
** Fourteen of 18 brokerages rate the stock "buy" or higher
and four "hold"; their median PT is $78
** Up to Friday's close, stock had fallen ~7% YTD
(Reporting by Reshma Rockie George in Bengaluru)
((Reshma.George@thomsonreuters.com))