REG - Playtech PLC - Playtech Live launches in the US

PlaytechAnnouncement

24/12/2021 09:00

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RNS Number : 7548W  Playtech PLC  24 December 2021

Playtech plc

("Playtech" or the "Company")

Playtech Live launches in the U.S. with landmark multi-state roll-out

Playtech launches new state-of-the-art Live Casino facilities in both Michigan
and New Jersey

London, 24 December 2021 - Playtech, the world's leading gambling technology
company, today announces the launch of two state-of-the-art Live Casino
facilities, one in Michigan and one in New Jersey.

The simultaneous launch of the two Playtech Live Casino facilities has been
done in collaboration with newly established partner, Parx Interactive under
the "Play Gun Lake" brand in Michigan and long standing partner, bet365 in New
Jersey, and after receiving the relevant approvals from MGCB and NJ DGE
accordingly. Both facilities represent the initial launch of Playtech's
entertainment-led Live Casino offering in the U.S. and the next step in
Playtech's strategic expansion in the U.S.

The cutting edge studio in Southfield, Michigan has been developed to deliver
a new standard in Live Casino experience. The initial launch comprises of
classic Roulette, Blackjack and Baccarat live dealer tables as well as All
Bets Blackjack which is based on Playtech's leading scalable variant allowing
an unlimited number of players to participate in a game. This initial offering
will be followed by further launches including a sport led environment, a new
arcade experience which offers a new way to engage on Live Casino, and the
introduction of some of our leading Live Game Shows.

 

Both the Michigan and the New Jersey studio also feature Quantum Roulette
Arcade. A key game in our multiplier roulette portfolio, Quantum Roulette has
been tailored for the U.S. market to create a new arcade gaming experience. It
is a double zero auto roulette table with a new 1000x multiplier, which is the
first live multiplier roulette variant to be launched in both states, which is
certain to deliver a truly entertainment-led experience.

 

Edo Haitin, CEO at Playtech Live Casino, comments: "This is a landmark moment
for Playtech and our development in the U.S. and it is something we are all
very excited about. We are humbly grateful for the warm welcome and support
our teams have received from the Atlantic City and Southfield communities, and
we are looking forward to becoming an integral part of these communities and
contribute our part. The launch of the two facilities represents our core
strategy of bringing our industry-leading studio standards to the U.S. whilst
ensuring that Playtech Live's most engaging and innovative products &
technology are available to new markets and audiences. By partnering with Parx
in Michigan and bet365 in New Jersey, we have been able to enter some of the
fastest growing states in the U.S. and Playtech's vision and drive for growth
in these states has been well received by the local communities."

**Ends**

 

About Playtech

 

Founded in 1999 and premium listed on the Main Market of the London Stock
Exchange, Playtech is a market leader in the gambling and financial trading
industries with c.6,400 employees across 24 countries.

 

Playtech is the gambling industry's leading technology company delivering
business intelligence driven gambling software, services, content and
platform technology across the industry's most popular product verticals,
including, casino, live casino, sports betting, virtual sports, bingo and
poker. It is the pioneer of omni-channel gambling technology through its
integrated platform technology, Playtech ONE. Playtech ONE delivers data
driven marketing expertise, single wallet functionality, CRM and responsible
gambling solutions across one single platform across product verticals and
across retail and online.

 

Playtech partners with and invests in the leading brands in regulated and
newly regulated markets to deliver its data driven gambling technology
across the retail and online value chain. Playtech provides its technology on
a B2B basis to the industry's leading retail and online operators, land-based
casino groups and government sponsored entities such as lotteries. Playtech
directly owns and operates Snaitech, the leading sports betting and gaming
company in online and retail in Italy.

 

Playtech's Financials Division, Finalto, is a technology leader in the CFD and
financial trading industry and operates both on a B2B and B2C basis.

 

www.playtech.com (http://www.playtech.com/)

 

For further information please contact:

 

 Playtech plc                                                             +44 (0)16 2464 5954

 Chris McGinnis, Director of Investor Relations and Strategic Analysis

 James Newman, Director of Corporate Affairs

 Virginia Knox-Walker, Senior PR and Communications Manager

 Headland Consultancy                                                    +44 (0)20 3805 4822

 Lucy Legh, Stephen Malthouse, Jack Gault

 

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