(Adds offer details, shares, background)
Jan 19 (Reuters) - Israeli gaming firm Playtika Holding
Corp 8II.F PLTK.O said on Thursday it offered to buy Finnish
game maker Rovio ROVIO.HE , best known for its "Angry Birds"
franchise, for 683 million euros ($683 million) in a sweetened
all-cash deal.
The offer price of 9.08 euros per share represents a
premium of about 60% to Rovio's close of trading on Jan. 19.
Rovio did not immediately respond to a request for
comment.
Playtika's offer is roughly 40 million euros more than
its previous offer in November.
Shares of Playtika were down 4.7%.
The latest offer comes as the gaming industry is going
through a round of consolidation. Last year, Microsoft offered
to buy Activision Blizzard ATVI.O for $69 billion, while Sony
Interactive Entertainment 6758.T said it would acquire Bungie
Inc, the original creator of the "Halo" videogame, in a deal
valued at $3.6 billion.
($1 = 0.9261 euros)
(Reporting by Tiyashi Datta in Bengaluru; Editing by Maju
Samuel)
((tiyashi.datta@thomsonreuters.com))