Newscasts - Pop Mart's Crybaby gains traction as collectors chase next Labubu

Pop Mart International

12/09/2025 17:49

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Source: 'Reuters - Business videos'

Description: Shoppers at Pop Mart's store inside the Oculus World Trade Center are eyeing an in-demand collectible, the Crybaby. The variety of teary-eyed figures with oversized drops rolling down their cheeks has quickly become one of the company’s top-selling collectibles. Yennhi Ntuyen, a shopper from Germany, said she thinks it could be the "next trend besides from Labubu." Emily Brough, Pop Mart's head of IP Licensing for the Americas, said the figure has grown nearly 250% year-over-year, and that its subtitle, "it's ok to cry sometimes," resonates with people.

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Video Transcript:

As I was already slow for Labubu, I thought maybe I'd catch the next trend earlier. Look at them. The tears are so big, so cute, right? And it looks unordinary, right? Every box looks obviously the same, but you don't know what is inside. So, I got the bee already, but I wish for the frog.

The subtitle for Crybaby is "It's okay to cry sometimes." And that just seems like something that's very relevant for this moment and clearly something that people are resonating with. So, there's these universal themes and stories to all the different IP. And once people start to learn more about that, their loyalty kind of aligns with whatever storyline that they're feeling attracted to or that they're excited about.