Porsche CEO sees 'tough and long' road ahead in major product overhaul

Porsche Automobil Holding SE

19/09/2025 18:03

FRANKFURT, Sept 19 (Reuters) - Porsche AG P911_p.DE is facing years of margin pressure as the luxury sportscar maker is changing its mid-term product strategy in favour of combustion engine models, its CEO said, a reflection of weaker-than-expected demand for electric vehicles.

Oliver Blume, who serves as CEO of both Porsche AG and parent Volkswagen VOWG_p.DE, said a restructuring announced earlier on Friday would be a "tough and long road" for the company.

 (Reporting by Christoph Steitz; Editing by Jan Harvey)

 ((christoph.steitz@thomsonreuters.com; +49 30 220 133 647;))