Volkswagen CEO fears for Middle East demand in premium segment

Porsche Automobil Holding SE

10/03/2026 09:42

WOLFSBURG, March 10 (Reuters) - Conflict in the Middle East is not impacting Volkswagen's VOWG_p.DE supply chain but could hit demand for its premium marques Audi and Porsche P911_p.DE, group CEO Oliver Blume said on Tuesday after reporting annual results.

"We are simply seeing how volatile and fragile our world is, with new issues arising every month," Blume said, pointing to a potential drag on sales from the conflict in the region, where volumes are modest but margins high.

He added that the United States remains an important market for Volkswagen but said a targeted market share there of 10% had faded into the long term.

 (Reporting by Rachel More
Editing by Ludwig Burger)

 ((rachel.more@thomsonreuters.com;))