Pri0r1ty Intel Grp. - Half-year Report
30/06/2025 16:22
RNS Number : 0437P
Pri0r1ty Intelligence Group PLC
30 June 2025
30 June 2025
Pri0r1ty Intelligence Group PLC
("Pri0r1ty" or the "Company")
Interim Results for the six months ended 31 March 2025
Pri0r1ty Intelligence Group PLC (AIM: PR1), a pioneer in AI-driven professional growth services for SMEs, announces its interim results for the six months ended 31 March 2025 ("H1 2025" or the "Period"). It should be noted that the Pri0r1ty business was acquired three months into H1 2025 and therefore this report reflects only three months of Pri0r1ty trading.
Summary
· Admitted to the AIM market on 30 December 2024 following reverse takeover of Alteration Earth PLC alongside a fundraising of £0.9 million
· Delivered revenue of £37,000 from a steady increase in demand for headline products, Pri0r1ty Advisor and the generative Ai platform - early revenues constrained by subsidies offered to encourage early adoption
· 40 customers now using a range of Pri0r1ty products with around 20% now paying for services
· Announced strategic collaboration with Funding Circle enabling Pri0r1ty customers to access alternative debt financing options through the Company's technology
· Developed two additional revenue generating products: Capitano Ai and Ai consultancy
· Success in marketing and deploying these services to customers including Leukemia Care and Team GB Snowsport, as well as first US customer for Capitano Ai
Post H1 2025
· Proposed acquisition of Halfspace, a London-based sports data and marketing business, following the completion of £1.05 million fundraise
· Successful integration of cryptocurrency payments through a strategic partnership with Coinbase Commerce, alongside adoption of Bitcoin Treasury Management Policy
· Application to cross-trade on the OTCQB Market, increasing exposure to North American investors
· New SaaS revenue stream added through the launch of Pr1bit, an Ai-powered cryptocurrency solution, enabling over 5 million SMEs in the UK to integrate Bitcoin and other cryptocurrency payments, and to support businesses holding Bitcoin in treasury
Marcus Yeoman, Chairman of Pri0r1ty, commented:
"Our focus is on building Pri0r1ty and offering solutions that enable SMEs to streamline their operations and focus on growth. The acquisition of Halfspace presents an opportunity to deploy our solutions across a whole new market of sports, while the integration of cryptocurrency payment options and introduction of Pr1Bit reflect our ambition to be at the forefront of the rapidly evolving and growing digital asset economy.
We expect, because of the work that has been done to date in automating the build out of Pri0r1ty Advisor and platform logins, that we will see a marked upturn in platform adoption in the second half of 2025. We believe we remain on track to onboard at least 100 paying users to the Pri0r1ty platform by the end of the financial year but now we also anticipate additional revenue from consultancy services, the newly launched Capitano Ai product and of course Halfspace once this acquisition concludes."
If you would like to explore how Pri0r1ty AI can help drive time and cost efficiency for your business,
please contact plc@pri0r1ty.com.
For further information, please contact:
Pri0r1ty Intelligence Group PLC
James Sheehan, Chief Executive Officer
Email: ir@pri0r1ty.com
Tel: +44 (0)20 8064 3554
Nominated Adviser
Beaumont Cornish Limited
James Biddle / Roland Cornish
Email: james@b-cornish.co.uk
Tel: +44 (0)20 7628 3396
Joint Broker
Allenby Capital Limited
Kelly Gardiner / Jeremy Porter/ Piers Shimwell
Tel: +44 (0)20 3328 5656
Joint Broker
Oak Securities
Hugh Rich / Mungo Sheehan
Tel: +44 (0) 20 3973 3678
Investor Relations
Vigo Consulting
Ben Simons / Amelia Thorn
Email: PR1@vigoconsulting.com
Tel: +44 (0)20 7390 0230
About Pri0r1ty Intelligence Group PLC
Pri0r1ty Intelligence Group is an AI company transforming professional growth services for SMEs. As an SME, Pri0r1ty understands the unique challenges faced by smaller businesses and has developed an AI Software-as-a-Service (SaaS) platform tailored to meet these needs. Pri0r1ty's platform offers cost-effective solutions that automate essential services like social media management, investor relations, and corporate governance. By reducing reliance on expensive external providers, the company empowers SMEs to streamline operations and focus on growth.
Website: https://www.pri0r1ty.com/
LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/
X: https://x.com/WearePri0r1ty
This announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic Law by virtue of the European Union (Withdrawal) Act 2018. Upon the publication of this announcement, this inside information is now considered to be in the public domain.
Nominated Adviser Statement
Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated Adviser and is authorised and regulated in the United Kingdom by the Financial Conduct Authority. Beaumont Cornish's responsibilities as the Company's Nominated Adviser, including a responsibility to advise and guide the Company on its responsibilities under the AIM Rules for Companies and AIM Rules for Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont Cornish is not acting for and will not be responsible to any other person for providing the protections afforded to customers of Beaumont Cornish nor for advising them in relation to the transaction and arrangements described in the announcement or any matter referred to in it.
CHAIR'S STATEMENT
FOR THE SIX MONTHS ENDED 31 MARCH 2025
Introduction
I am pleased to present the financial statements of Pri0r1ty Intelligence Group PLC which cover the Company's reporting period for the six months ended 31 March 2025 ("H1 25"). It should be noted that the Pri0r1ty business was acquired three months into H1 2025.
On 30 December 2024, Pri0r1ty successfully admitted to trading on AIM through a reverse takeover of Alternation Earth PLC, alongside completing a fundraising for £0.9 million. The combined entity was subsequently renamed Pri0r1ty Intelligence Group PLC. By being listed on AIM, Pri0r1ty is raising the profile of its Ai solutions among a potential customer base of over five million UK SMEs and now has greater resources to support the expansion and development of its innovative product suite.
Since admission to AIM, Pri0r1ty has continued to make strides in building its position as a provider of Ai-driven growth services for SMEs. We have achieved key milestones across strategic partnerships and product innovation, most notably through the integration of Bitcoin and stablecoin payment options, the adoption of a Bitcoin Treasury Management Policy, and the expansion of our product suite with the proposed acquisition of Halfspace Limited ("Halfspace") which was announced post period end. Our recent application to cross-trade on the OTCQB Market will facilitate access for investors in North America, where there is an audience of investors who are both Ai- and digital asset- savvy.
Collectively, we believe these developments position Pri0r1ty for long-term, sustainable growth within the competitive digital landscape.
Review of operations
During the early months as a public company, we have seen a steady increase in demand for our headline products, Pri0r1ty Advisor and the generative Ai platform. Although we have seen uptake from some paying customers, we have had to subsidise most users with introductory offers to encourage adoption, which constrained revenues in the period. We have developed two additional revenue generating products in Capitano Ai (in partnership with Halfspace) and our Ai consultancy offering. Both products represent a more significant price point and margin, and we have had success in marketing and deploying these services to customers such as Leukemia Care and Team GB Snowsport. We currently have some 40 customers using a range of Pri0r1ty products with around 20% of those customers now paying for services.
We have spent time optimising both our onboarding, previously a manual and time consuming process, and the pricing of our SaaS products to give customers the most value from our offering. Subsequently we have split out the pricing of Pri0r1ty Advisor and the generative platform into three succinct pricing models. The launch of our new website and the automated onboarding process that has been integrated into the website along with added payment options for users such as Bitcoin and other major cryptocurrencies will streamline our operations going forward.
Key developments
A key partnership announced in January 2025 has been Pri0r1ty's strategic collaboration with Funding Circle, a leading UK provider of small business loans and finance. This partnership represents a notable enhancement to the Pri0r1ty platform, enabling our customers to access seamless alternative debt financing options directly through our technology. Furthermore, the integration strengthens our Growth-as-a-Service (GaaS) offering, deepens customer engagement, and enhances our competitive edge in the SME tech landscape, enabling the Company to access new market opportunities.
In March 2025, Pri0r1ty entered into a 50/50 joint venture agreement with sport data experts Halfspace to jointly develop and deploy Capitano Ai, a natural language interface designed to enhance data analytics capabilities for sports and media organisations across the UK and Europe. Following significant global interest for the product, in April 2025, the Company welcomed Orange County SC, a prominent club in US soccer, as the first US customer for Capitano Ai. This US partnership presents important growth opportunities for our Ai solutions and establishes our footprint in the rapidly growing US Ai and sports market.
Later in March 2025, the Company secured a significant contract with Leukaemia Care, one of the UK's leading blood cancer charities, to enhance its digital capabilities through an Ai-powered information hub and website platform. This contract represents a significant milestone for Pri0r1ty as it expands our presence in the charity and healthcare sectors, demonstrating the versatility of the AI platform.
The Company's approach to developing partnerships across operations involves working with leading companies in technology, product, growth and innovation. In April 2025, Pri0r1ty announced its acceptance into the NVIDIA Connect Programme, providing access to NVIDIA's advanced Ai acceleration tools, technical resources, and a robust network of innovators. This collaboration not only opens doors to strategic partnerships but also delivers cost efficiencies through preferential pricing and reduced operational costs, enabling Pri0r1ty to reinvest in technological advancements and deliver enhanced, Ai-powered solutions to our SME customers.
Post-period end, in June 2025, the Company announced the proposed acquisition of Halfspace which is expected to expand the deployment of Pri0r1ty AI products into the highly attractive sports data market, through leveraging the existing customer base, skills and knowledge of the Halfspace team. The acquisition will build on the Company and Halfspace's existing Capitano Ai joint venture agreement. We believe the sports industry to be a prime target for existing and new Ai products to facilitate growth for customers and streamline operations. The knowledge and skillset of the Halfspace team gives the Company a competitive advantage. We have a clear goal of becoming the data and Ai leader in a sector which is forecast to be worth an estimated $500 billion in the near future and are looking forward to completing the acquisition and welcoming Halfspace's team to Pri0r1ty.
In June 2025, Pri0r1ty also announced the integration of cryptocurrency payment options into its online onboarding process, including Bitcoin and stablecoins through a strategic integration with Coinbase Commerce. This development not only meets the needs of our customers native to crypto but also diversifies our revenue channels. In support of this innovation, the Company has adopted a Bitcoin Treasury Management Policy to manage the risks and opportunities around this asset class. Early adoption has been encouraging, with several clients already transacting in Bitcoin.
Later in June 2025, the Company announced a timely new Ai-powered Bitcoin integration solution for customers called Pr1Bit. Pr1Bit has been designed to enable over 5 million SMEs in the UK to integrate Bitcoin payments into their current ecosystems, and to support businesses holding Bitcoin in treasury. Powered by Coinbase Commerce, Pr1Bit integrates sophisticated Ai-driven tools and features from Pri0r1ty, enabling clients to manage and report on their digital asset holdings.
Financial summary
During H1 25, the Company generated revenues of £37,000, as client sign-ups continued. More significant project revenues expected in the second half. Extraordinary costs relating to IPO overruns and prepaid marketing expenditure contributed to the significant cash burn during H1 25. The Company ended H1 25 with cash of £0.4 million and a VAT receivable of £0.2 million. Receipt of VAT claims post period end, in addition to proceeds from the £1 million equity raise in early June 2025, have significantly bolstered the Company's working capital position.
Board changes
I was delighted to be appointed as Independent Non-Executive Chairman on 25 March 2025, following the Company's reverse takeover of Alteration Earth PLC. I would like to thank Matthew Beardmore, who stepped down from his role as Non-Executive Chairman for his hard work, contribution and leadership during the transaction. I would also like to extend thanks to Karen Lewis-Hollis, who stepped down due from her role as Independent Non-Executive Director on 20 June 2025 due to personal reasons.
Outlook
Our focus is on building Pri0r1ty and offering solutions that enable SMEs to streamline their operations and focus on growth. Through deploying Ai and automating essential services, businesses can better focus on their core activities on a day-to-day basis. The acquisition of Halfspace presents an opportunity to deploy our solutions across a whole new market, while the integration of cryptocurrency payment options and introduction of Pr1Bit reflect our ambition to be at the forefront of the rapidly evolving and growing digital asset economy.
Following indications of U.S. investor demand, our application to cross-trade on the OTCQB Market is a tactical move to increase accessibility to a broader investor base. Subject to approval, the listing on the OTCQB Market will enhance the Company's international presence, increase liquidity, and provide greater accessibility for U.S. investors.
We expect, because of the work that has been done to date in automating the build out of Pri0r1ty Advisor and platform logins, that we will see a marked upturn in platform adoption in the second half of 2025 flowing through to revenue growth. We believe we remain on track to onboard at least 100 paying users to the Pri0r1ty platform by the end of the financial year but now we also anticipate additional revenue from consultancy services, the newly launched Capitano Ai product and of course Halfspace once this acquisition concludes.
Marcus Yeoman
Independent Non-Executive Chair
30 June 2025
Consolidated statement of Comprehensive Income for the six months ended 31 March 2025
| Notes | 6 months to 31 March 2025 (unaudited) | 6 months to 31 March 2024 (unaudited) | |||
| £ | £ | ||||
| Continuing operations | |||||
| Revenue from continuing operations | 37,000 | - | |||
| Cost of sales | - | - | |||
| Gross Profit | 37,000 | - | |||
| Other expenses | (570,436) | (151,301) | |||
| Costs associated with listing | (326,831) | ||||
| Earnings before interest, taxation, depreciation and amortisation | (860,267) | (151,301) | |||
| Depreciation | - | - | |||
| Interest expenditure | - | - | |||
| Loss before taxation | (860,267) | (151,301) | |||
| Income tax | - | - | |||
| Profit (Loss) for the year from continuing operations attributable to the owners of the company | (860,267) | (151,301) | |||
| Other comprehensive income | |||||
| Valuation (losses)/gains on fair value through other comprehensive income equity investments | - | - | |||
| Total other comprehensive profit (loss) | (860,267) | (151,301) | |||
| Total comprehensive profit (loss) for the year | (860,267) | (151,301) | |||
| Earnings per share (basic and diluted) attributable to the equity holders (pence) | 3 | (1.51) | (0.84) |
| Notes | 31 March 2025 (Unaudited) | 30 September 2024 (Audited) | |||
| £ | £ | ||||
| Non-current assets | |||||
| Property, plant & equipment | - | - | |||
| Intangible asset | 10,550,541 | - | |||
| Total non-current assets | 10,550,541 | - | |||
| Current assets | |||||
| Trade and other receivables | 300,268 | 20,040 | |||
| VAT | 191,171 | - | |||
| Cash at bank and in hand | 377,540 | 579,250 | |||
| Total current assets | 868,979 | 599,290 | |||
| Total assets | 11,419,520 | 599,290 | |||
| Current liabilities | |||||
| Trade and other payables | 400,397 | 68,842 | |||
| Total liabilities | 400,397 | 68,842 | |||
| Net assets | 11,019,123 | 530,448 | |||
| Equity | |||||
| Called up share capital | 4 | 290,111 | 54,000 | ||
| Share premium account | 4 | 11,272,535 | 941,522 | ||
| Share based payment reserve | 1,029,318 | 247,500 | |||
| Retained earnings | (1,572,841) | (712,574) | |||
| Total Equity | 11,019,123 | 530,448 | |||
| Issued Share Capital | Share Premium | SBP Reserve | Retained Earnings | Total Equity | |
| £ | £ | £ | £ | £ | |
| Balance as at 1 October 2023 | 54,000 | 941,522 | 217,500 | (416,543) | 796,479 |
| Loss for the year | - | - | - | (273,415) | (273,415) |
| Other comprehensive income | - | - | - | - | - |
| Total comprehensive loss for the year | - | - | - | (273,415) | (273,415) |
| Shares issued during the year | - | - | - | - | - |
| Share issue costs during the year | - | - | - | - | - |
| Warrants issued during the year | - | - | 30,000 | - | - |
| Total transactions with owners | - | - | - | - | - |
| As at 30 September 2024 | 54,000 | 941,522 | 247,500 | (712,574) | 530,448 |
| Issued Share Capital | Share Premium | SBP Reserve | Retained Earnings | Total Equity | |
| £ | £ | £ | £ | £ | |
| Balance as at 1 October 2024 | 54,000 | 941,522 | 247,500 | (712,574) | 530,448 |
| Loss for the period | - | - | - | (860,267) | (860,267) |
| Other comprehensive income | - | - | - | - | - |
| Total comprehensive loss for the period | - | - | - | (860,267) | (860,267) |
| Shares issued during the period | 236,111 | 10,388,888 | - | - | 10,624,999 |
| Share issue costs during the period | - | (57,875) | - | - | (57,875) |
| Warrants issued during the period | - | 781,818 | - | 781,818 | |
| Total transactions with owners | 236,111 | 10,331,013 | 781,818 | - | 11,348,942 |
| As at 31 March 2025 | 290,111 | 11,272,535 | 1,029,318 | -1,572,841 | 11,019,123 |
| Consolidated statement of Cashflows for the 6 month period ended 31 March 2025 | ||||
| 31 March 2025 (Unaudited) | 31 March 2024 (Unaudited) | |||
| £ | ||||
| Cash from operating activities | ||||
| Loss for the Period | (860,267) | (151,301) | ||
| Adjustments for: | ||||
| Share based payments | 27,980 | 15,000 | ||
| Operating cashflow before working capital movements | (832,287) | (136,301) | ||
| Increase in trade and other receivables | (179,073) | 11,825 | ||
| Increase / (Decrease) increase in trade and other payables | (37,744) | 13,110 | ||
| Net cash used in operating activities | (1,049,104) | (111,366) | ||
| Cash from financing activities | ||||
| Net Proceeds on the issue of shares | 872,124 | - | ||
| Net cash from financing activities | 872,124 | - | ||
| Cash from investing activities | ||||
| Payments for intangible asset | (50,000) | - | ||
| Cash from acquisition | 25,270 | - | ||
| Net cash used in investing activities | (24,730) | - | ||
| Net (decrease) / increase in cash and cash equivalents | (201,710) | (111,366) | ||
| Cash and cash equivalents at beginning of year | 579,250 | 828,215 | ||
| Cash and cash equivalents at end of period | 377,540 | 716,849 | ||
| 6 months to 31 March 2025 | 6 months to 31 March 2024 | |
| Loss for the year from continuing operations for the owners of the Company - £ | (860,267) | (151,031) |
| Weighted number of ordinary shares in issue | 57,073,049 | 18,000,000 |
| Basic earnings per share from continuing operations - pence | (1.5) | (0.84) |
| Number of Shares on Issue | Share Capital £ | Share Premium £ | Total £ | |
| Balance at 30 September 2023 | 18,000,000 | 54,000 | 941,522 | 995,522 |
| Movement for the year | - | - | - | - |
| Balance at 30 September 2024 | 18,000,000 | 54,000 | 941,522 | 995,522 |
| Fundraise 1 | 6,333,329 | 18,999 | 835,982 | 854,982 |
| Consideration shares 2 | 72,000,000 | 216,000 | 9,504,000 | 9,720,000 |
| Fundraise 3 | 370,370 | 1,112 | 48,888 | 50,000 |
| Cost of share issue 4 | - | - | (57,857) | (57,857) |
| Balance at 31 March 2025 | 96,703,699 | 290,111 | 11,272,535 | 11,562,646 |
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