RCS - Pri0r1ty Intel Grp. - Adoption of Bitcoin Treasury Management Policy

Pri0r1ty IntelligenceAnnouncement

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RNS Number : 6688N  Pri0r1ty Intelligence Group PLC  20 June 2025

PRI0R1TY INTELLIGENCE GROUP PLC

("Pri0r1ty" or the "Company")

 

Pri0r1ty Ai Adopts Bitcoin Treasury Management Policy

 

London, UK - 20 June 2025 - Pri0r1ty Intelligence Group PLC (AIM: PR1), a
pioneering company in AI-driven professional growth services for small and
medium enterprises (SMEs), is pleased to announce that further to its
announcement on 29 May 2025, the Company has now formally adopted a new
Bitcoin Treasury Management Policy (the "New Policy"). A summary of the key
terms of the New Policy is outlined below.

 

Pri0r1ty has now integrated cryptocurrency payment options into its online
onboarding process, giving customers the convenience of transacting with
Bitcoin "BTC" and other stable coins, facilitated through a strategic
partnership with Coinbase Commerce. This innovation aims to enhance the user
experience and open additional revenue opportunities to new customers who are
native users of cryptocurrency. The Company reports that several customers,
some providing BTC treasury management functions themselves, have already
elected to pay with BTC, utilising this new functionality.

 

Key terms of the New Policy:

 

·   Approved investment instruments: As at the date of adoption of the New
Policy, the only approved instrument, investment or asset which the Company
may hold, other than cash, is Bitcoin; and should PR1 receive payment for
services in non-BTC crypto currencies then such amounts are to be exchanged
within three days into BTC or cash.

 

·   Supervision, responsibilities and control framework: PR1 seeks to
manage and mitigate the risks associated with its business. The Company has in
place governance arrangements which include a clear organisational structure
with well-defined transparent and consistent lines of responsibility,
effective processes and internal control mechanisms to manage and report
risks.

 

·   Use of bitcoin for treasury management purposes: PR1 provides services
to clients who have requested or may request to settle invoices by remitting
BTC. As such, PR1 will likely have an increasing holding and exposure to BTC
as a liquid investment on its balance sheet. PR1, from time to time, may also
have surplus cash(1) available for investment into higher yielding cash
instruments or BTC. As a guide, the Company will not invest more than 50% of
its surplus cash in BTC. Should the Company hold more than £1,000,000 in BTC,
an independent treasury agent will be appointed to manage the Company's BTC
treasury.

 

James Sheehan, Chief Executive Officer of Pri0r1ty Intelligence Group PLC,
commented: "We are excited to see the increasing client interest in our BTC
transaction functionality. With a forecast increase in BTC settlements, it was
important to establish a treasury policy to govern how we manage the various
risks and opportunities around this asset class. We expect our exposure to BTC
to grow, as we continue to drive our revenues and expand our customer base.

 

"We believe that cryptocurrencies can play a critical role in the future of
business transactions. We are pleased to be at the forefront of this change
that we believe will enhance our business model."

 

If you would like to explore how Pri0r1ty AI can help drive time and cost
efficiency for your business,

please contact plc@pri0r1ty.com (mailto:plc@pri0r1ty.com)

 

 

For further information, please contact:

 

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: ir@pri0r1ty.com

 

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: pri0r1ty@vigoconsulting.com (mailto:pri0r1ty@vigoconsulting.com)

 

 

About Pri0r1ty Intelligence Group PLC

One of the few companies to list on AIM last year, Pri0r1ty Intelligence Group
is an AI company transforming professional growth services for SMEs. As an
SME, Pri0r1ty understands the unique challenges faced by smaller businesses
and has developed an AI Software-as-a-Service (SaaS) platform tailored to meet
these needs. Pri0r1ty's platform offers cost-effective solutions that automate
essential services like social media management, investor relations, and
corporate governance. By reducing reliance on expensive external providers,
the company empowers SMEs to streamline operations and focus on growth.

 

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Important Notice:

Pri0r1ty Intelligence Group PLC (the Company) will hold a proportion of its
treasury reserves and surplus cash in Bitcoin. Bitcoin is a type of
cryptocurrency or cryptoasset. Whilst the Board of Directors of the Company
considers holding Bitcoin to be in the best interests of the Company, the
Board remains aware that the FCA considers investment in Bitcoin to be high
risk. At the outset, it is important to note that an investment in the Company
is not an investment in Bitcoin, either directly or by proxy. However, the
Board of Directors of the Company consider Bitcoin to be an appropriate store
of value and growth for the Company's reserves and, accordingly, the Company
is materially exposed to Bitcoin.

The Company is neither authorised nor regulated by the FCA. And
cryptocurrencies (such as Bitcoin) are unregulated in the UK. The value of
Bitcoin can go down as well as up, and therefore the value of the Company's
Bitcoin holdings can fluctuate. The Company may not be able to realise its
Bitcoin exposure for the same as it paid in the first place or even for the
value the Company ascribes to its Bitcoin positions due to these market
movements.

Nevertheless, the Board of Directors of the Company has taken the decision to
invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin
presents to the Company's financial position. These risks include (but are not
limited to): (i) the value of Bitcoin can be highly volatile, with value
dropping as quickly as it can rise. Investors in Bitcoin must be prepared to
lose all money invested in Bitcoin; (ii) the Bitcoin market is largely
unregulated. There is a risk of losing money due to risks such as
cyber-attacks, financial crime and counterparty failure; (iii) the Company may
not be able to sell its Bitcoin at will. The ability to sell Bitcoin depends
on various factors, including the supply and demand in the market at the
relevant time. Operational failings such as technology outages, cyber-attacks
and comingling of funds could cause unwanted delay; and (iv) cryptoassets are
characterised in some quarters by high degrees of fraud, money laundering and
financial crime. In addition, there is a perception in some quarters that
cyber-attacks are prominent which can lead to theft of holdings or ransom
demands. The Board of Directors of the Company does not subscribe to such a
negative view, especially in relation to Bitcoin. However, prospective
investors in the Company are encouraged to do your own research before
investing.

 

 

ENDS

 

 

 

 

 

 

 

 

(#_ftnref1) (1) Surplus cash is defined as cash held by the Company beyond the
12 month working capital requirements of its operating business.

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