RCS - Pri0r1ty Intel Grp. - Contract Wins

Pri0r1ty IntelligenceAnnouncement

27/11/2025 07:00

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RNS Number : 1797J  Pri0r1ty Intelligence Group PLC  27 November 2025

27 November 2025

 

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

 

Contract Wins

 

Jewellery brand Untamd to utilise Metr1c to drive brand awareness &
customer acquisition

World Aquatics to deploy Halfspace to drive greater revenue returns

 

Pri0r1ty Intelligence Group PLC (https://www.pri0r1ty.com/) (AIM: PR1, OTC:
PRIAF), the AI, data and marketing services group, is pleased to announce two
new contract wins demonstrating continued international growth and the
Company's expansion into new sectors.

 

Metr1c, the Company's brand partnerships and growth solutions agency, has
signed a contract with the jewellery brand, Untamd, the UK-based sustainable
jewellery brand (the "Contract"). Under terms of the Contract, the Company
will provide Untamd with data-led growth marketing services and AI tools to
drive customer growth.

 

Untamd will utilise insights from Metr1c's data and marketing capabilities to
drive increased awareness for the brand and customer acquisition in the
premium category of the jewellery sector. This Contract marks the Company's
first entry into the jewellery sector, representing a strategic expansion into
new industries. Untamd will utilise the Company's SaaS products Fan Sonar and
Compass ID to enable comprehensive, GDPR-compliant data gathering and
community management to more effectively profile and engage new potential
customers.

 

Halfspace, the Company's multi-award winning, data-led marketing and growth
solutions business focused on the sports sector, has secured a new contract
with World Aquatics, the international governing body for all aquatic sports,
based in Switzerland.

 

Under the agreement, World Aquatics will deploy the Company's SaaS products,
including Fan Sonar from Pri0r1ty and Compass ID tracking technology from
Halfspace, to better utilise data and improve returns on commercial and
marketing activities. This contract with World Aquatics expands Pri0r1ty's
international footprint and strengthens its reputation as a trusted partner
for SMEs, bringing data-led marketing solutions to global markets.

 

Rory Maxwell, CEO of Pri0r1ty, commented:

 

"Both these contract wins represent significant business momentum, and entry
into new sectors. Untamd takes the Group into the premium retail and luxury
goods sector and World Aquatics increases our footprint internationally, but
specifically in Switzerland, the home of many global and Europe-wide sports
international governing federations. These contracts illustrate the diversity
of customers who can benefit from our SaaS product portfolio, supported by
data driven marketing services, and is further validation of PR1's compelling
business proposition of integrating AI data products and marketing
operations."

 

 

For further information, please contact:

 

Pri0r1ty Intelligence Group PLC

Rory Maxwell, Chief Executive Officer

Email: ir@pri0r1ty.com (mailto:ir@pri0r1ty.com)

Tel: +44 (0)20 8064 3554

 

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: PR1@vigoconsulting.com (mailto:PR1@vigoconsulting.com)

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and
marketing services group, with integrated digital asset payment options and
treasury. Our mission is to unlock engagement at scale for customer-centric
organisations through a suite of tools that are uniquely trained on the
client's data. We operate three revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions
business focused on the sports sector, whose customers have included Premier
League football clubs, motorsports teams, sports leagues, national governing
bodies, sporting federations, digital media businesses, and direct-to-consumer
platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to
streamline operations. Pri0r1ty also offers AI consultancy services, and
Pr1Bit, an AI-powered Bitcoin and major cryptocurrencies integration solution.

Metr1c - a brand partnerships and growth solutions agency for the
entertainment sector which uses AI and data to grow revenues and engagement
with fans. Metr1c's customers have included The Brits and Sony, Celtic FC,
Scottish Golf and Favela Cerveja.

If you would like to explore how Pri0r1ty can help drive time and cost
efficiency for your business, please contact plc@pri0r1ty.com
(mailto:plc@pri0r1ty.com) .

Website: https://www.pri0r1ty.com (https://www.pri0r1ty.com)

LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/
(https://www.linkedin.com/company/pri0r1ty-ai-plc/)

X: https://x.com/WearePri0r1ty (https://x.com/WearePri0r1ty)

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