RCS - Pri0r1ty Intel Grp. - Launch of Advisor 2.0 AI Assistant Product

Pri0r1ty IntelligenceAnnouncement

10/09/2025 07:00

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RNS Number : 6802Y  Pri0r1ty Intelligence Group PLC  10 September 2025

10 September 2025

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

Launch of Advisor 2.0 AI Assistant Product

AI and data analytics solution facilitates even more efficient customer
engagement

Pri0r1ty Intelligence Group PLC (https://www.pri0r1ty.com/) (AIM: PR1, OTC:
PRIAF), the AI, data and marketing services group, is pleased to announce the
launch of Advisor 2.0, the next generation of the Company's flagship product
which allows customers to integrate cutting-edge AI agents into their digital
ecosystems.

Advisor 2.0 is an enhanced tool which facilitates more efficient user
enquiries and customer service requirements. The solution integrates
seamlessly with customer websites and apps, and the technology is trained
using the customer's own data to provide accurate, contextualised answers to
specific user enquiries across multiple industries. Current templates include
Leisure & Hospitality, Public Companies, B2C, and Sports, with plans to
add a Live Music sector template in the near future.

The deployment of Advisor 2.0 can be achieved via a single segment of
non-intrusive code. This design enables users to implement Advisor 2.0
immediately, eliminating the need for complex set up or specialist technical
experience, thereby expanding the market opportunity across a wider customer
base.

In addition, Advisor 2.0 is integrated with Halfspace's proprietary tracking
software, Compass ID, enabling clients to access critical tracking data and
analyse conversations at a level not available through comparable solutions
currently available on the market.

As Advisor 2.0 is easily deployable at speed and scale, Pri0r1ty is in active
discussions with affiliates including sporting organisations to implement a
rollout of the technology (priced at £100 to £500 per month) to multiple
users in a single instance.

James Sheehan, CEO of Pri0r1ty, commented:

"Advisor 2.0 brings together the efficiency of the Pri0r1ty AI tools with the
award winning, data centric digital marketing technology of our recently
acquired Halfspace business to deliver a powerful new integration for our
customers. Pri0r1ty is positioning itself as a leader in delivering solutions
to drive efficiency and optimise execution, alongside human driven first-class
customer service."

Advisor 2.0 is now being rolled out across the Company's customer base and is
available immediately for use.

For further information, please contact:

 

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: ir@pri0r1ty.com (mailto:ir@pri0r1ty.com)

Tel: +44 (0)20 8064 3554

 

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: PR1@vigoconsulting.com (mailto:PR1@vigoconsulting.com)

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and
marketing services group, with integrated digital asset payment options and
treasury. Our mission is to unlock engagement at scale for customer-centric
organisations through a suite of tools that are uniquely trained on the
client's data. We operate three revenue-generating divisions:

Halfspace - a multi award winning data-led marketing and growth solutions
business focused on the sports sector, whose customers have included Premier
League football clubs, motorsports teams, sports leagues, national governing
bodies, sporting federations, digital media businesses, and direct-to-consumer
platforms.

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to
streamline operations. Pri0r1ty also offers AI consultancy services, and
Pr1Bit, an AI-powered Bitcoin and major cryptocurrencies integration solution.

Metr1c - a brand partnerships and growth solutions agency for the
entertainment sector which uses AI and data to grow revenues and engagement
with fans. Metr1c's customers have included The Brits and Sony, Celtic FC,
Scottish Golf and Favela Cerveja.

If you would like to explore how Pri0r1ty can help drive time and cost
efficiency for your business, please contact plc@pri0r1ty.com
(mailto:plc@pri0r1ty.com) .

Website: https://www.pri0r1ty.com (https://www.pri0r1ty.com)
LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/
(https://www.linkedin.com/company/pri0r1ty-ai-plc/)
X: https://x.com/WearePri0r1ty (https://x.com/WearePri0r1ty)

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