REG - Pri0r1ty Intel Grp. - Entry to US Market with First Trial Customer

Pri0r1ty IntelligenceAnnouncement

10/04/2025 08:00

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RNS Number : 4850E  Pri0r1ty Intelligence Group PLC  10 April 2025

PRI0R1TY INTELLIGENCE GROUP PLC

("Pri0r1ty" or the "Company")

 

Pri0r1ty Enters US Market with First Customer Trial of Capitano Ai

 

London, UK - 10 April 2025 - Pri0r1ty Intelligence Group PLC (AIM: PR1) is
pleased to announce its entry into the US market through the first customer
trial of its recently launched artificial intelligence (AI) platform, Capitano
Ai. This marks the beginning of the Company's strategic expansion into the
rapidly growing US AI and sports analytics sectors.

Capitano Ai is an AI tool designed to enhance the data analytics capabilities
of sports and media organisations. The platform enables users to immediately
unlock valuable insights from their extensive data repositories via simple
conversational queries, marking a crucial advancement in sports data
intelligence. The platform's first US customer is Orange County SC ("OCSC"),
a professional soccer club competing in the USL Championship, the second tier
of the American soccer league system.

Pri0r1ty announced the launch of Capitano Ai in a 50:50 joint venture between
Pri0r1ty Ai Ltd (the Company's wholly owned subsidiary) and Halfspace Ltd, on
5 March 2025, after which the Company has received significant global inbound
enquires regarding the product.

Orange County SC, based in California, has established itself as a prominent
club in US soccer with a strong focus on player development and community
engagement. The club, originally founded in 1998, competes in the USL
Championship and plays its home matches at Championship Stadium in Irvine,
California. It will join existing pilot customers Team GB Snowsport and The
Race Media in trialing the innovative AI-powered sports analytics platform on
the same commercial terms, ahead of an anticipated larger rollout in the
second half of this year.

This partnership with Orange County SC represents a strategic expansion of
Capitano Ai's presence in the North American market, where the sports
analytics sector is experiencing rapid growth. The sports analytics market is
poised to grow from $4.6bn in 2024 to C. $26bn by 2032 as organisations
increasingly leverage data-driven decision making to enhance performance both
on and off the field according to a SkyQuest article (Sports Analytics Market
Size, Share, Trends & Forecast | 2032
(https://www.skyquestt.com/report/sports-analytics-market) ).

James Sheehan, CEO of Pri0r1ty, commented:

"In these turbulent times sport represents a relative escape for many, and we
believe this will deliver a robust long term business case for Pri0r1ty even
with the current uncertainty in other sectors. Pri0r1ty intends to incorporate
a Delaware company to take full advantage of the expected additional demand
for our products in the US that this first step will deliver, we see an
expansion into the US as a key driver to insulate us from global macroeconomic
volatility."

"We are delighted to welcome Orange County SC as our first US customer for
Capitano Ai. This partnership not only validates the international appeal of
our platform but also establishes our footprint in the incredibly valuable
North American sports market. The US clearly presents important growth
opportunities for our AI solutions and we believe Capitano Ai's ability to
transform complex data into actionable insights will resonate strongly with
sports organisations across the region."

"Since announcing our joint venture with Halfspace earlier this month, we have
seen considerable inbound interest in Capitano Ai from sports organisations
globally. Securing a customer in the US market so quickly after launch
demonstrates the platform's unique value proposition and positions us well for
further international expansion."

Daniel Rutstein, President of Business Operations for Orange County SC,
said:

"We are excited to partner with Pri0r1ty and Halfspace to implement Capitano
Ai across our organisation. As we continue to evolve our data-driven approach
to both on-field performance and business operations, we believe this
innovative AI platform will provide us with valuable insights that can drive
competitive advantage. The ability to access complex data analytics through
simple conversational queries represents a significant advancement in how we
can leverage our data assets."

If you would like to explore how Pri0r1ty AI can help drive time and cost
efficiency for your business, please contact plc@pri0r1ty.com
(mailto:plc@pri0r1ty.com)

 

For further information, please contact:

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: ir@pri0r1ty.com

 

Nominated Adviser

Beaumont Cornish Limited

James Biddle/ Roland Cornish

Email: james@b-cornish.co.uk

Tel: +44 (0) 20 7628 3396

 

Broker

Allenby Capital Limited

Kelly Gardiner/ Jeremy Porter/ Piers Shimwell

Tel: +44 (0) 20 3328 5656

 

Financial PR Adviser

Camarco

Marc Cohen, Gabriel Hedengren, Emily Hall

Email: Pri0r1ty@camarco.co.uk

Tel: +44 (0) 20 3757 4980

 

This announcement contains inside information for the purposes of Article 7 of
the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic
Law by virtue of the European Union (Withdrawal) Act 2018. Upon the
publication of this announcement, this inside information is now considered to
be in the public domain.

 

About Pri0r1ty Intelligence Group PLC

One of the few companies to list on AIM last year, Pri0r1ty Intelligence Group
is an AI company transforming professional growth services for SMEs. As an
SME, Pri0r1ty understands the unique challenges faced by smaller businesses
and has developed an AI Software-as-a-Service (SaaS) platform tailored to meet
these needs. Pri0r1ty's platform offers cost-effective solutions that automate
essential services like social media management, investor relations, and
corporate governance. By reducing reliance on expensive external providers,
the company empowers SMEs to streamline operations and focus on growth.

 

About Capitano Ai

Capitano Ai integrates Pri0r1ty's cutting-edge artificial intelligence
technology with Halfspace Group's extensive industry insights, enabling sports
and media organisations to perform complex analytical tasks without requiring
extensive technical expertise. Capitano Ai will offer users the ability to
consolidate vast amounts of data across multiple languages and repositories
into a singular cost effective and efficient interface.

The platform acts as a unified data intelligence solution, consolidating
various data sources including but not limited to performance statistics, fan
engagement metrics, ticket sales and merchandise analytics into a single,
queryable interface. This comprehensive approach reduces the need for multiple
specialised tools and provides real-time access to both historical and current
data.

Capitano Ai delivers advanced analytics capabilities, enabling the generation
of instant visualisations and reports, along with predictive models and
statistical analyses-all accessible through basic conversational queries. This
functionality facilitates optimal decision-making and operational efficiency,
allowing sports and media organisations to leverage their data for improved
performance and enhanced fan engagement.

Whilst continuing to grow Pri0r1ty's customer base utilising the existing Ai
Agent platform, the introduction of Capitano Ai allows Pri0r1ty to enter the
fast growing and highly attractive sports-tech industry and provides its first
tool to service its growing demand from larger organisations with bespoke
application requirements at a substantially higher price point.

By collaborating on Capitano Ai, Pri0r1ty and Halfspace Group are not only
enhancing the operational capabilities for sports and media organisations but
are also positioning themselves as leaders in the field of sports data
intelligence. The companies also expect Capitano Ai to have an impact in
industries outside of sport and have already received expressions of interest
from potential customers in other sectors to use Capitano Ai.

 

About Orange County SC

Orange County SC is a professional soccer club in Orange County, California.
The club was founded in 2013 and competes in the USL Championship, the second
division of American soccer. Orange County SC plays its home matches at
Championship Stadium in Irvine, California, and is known for its strong youth
development program and community engagement initiatives.

 

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated
Adviser and is authorised and regulated in the United Kingdom by the Financial
Conduct Authority. Beaumont Cornish's responsibilities as the Company's
Nominated Adviser, including a responsibility to advise and guide the Company
on its responsibilities under the AIM Rules for Companies and AIM Rules for
Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont
Cornish is not acting for and will not be responsible to any other persons for
providing protections afforded to customers of Beaumont Cornish nor for
advising them in relation to the proposed arrangements described in the
announcement or any matter referred to in it.

 

 

 

 

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