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RNS Number : 0437P  Pri0r1ty Intelligence Group PLC  30 June 2025

30 June 2025

 

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

 

Interim Results for the six months ended 31 March 2025

 

Pri0r1ty Intelligence Group PLC (AIM: PR1), a pioneer in AI-driven
professional growth services for SMEs, announces its interim results for the
six months ended 31 March 2025 ("H1 2025" or the "Period"). It should be noted
that the Pri0r1ty business was acquired three months into H1 2025 and
therefore this report reflects only three months of Pri0r1ty trading.

 

Summary

 

·      Admitted to the AIM market on 30 December 2024 following reverse
takeover of Alteration Earth PLC alongside a fundraising of £0.9 million

·      Delivered revenue of £37,000 from a steady increase in demand
for headline products, Pri0r1ty Advisor and the generative Ai platform - early
revenues constrained by subsidies offered to encourage early adoption

·      40 customers now using a range of Pri0r1ty products with around
20% now paying for services

·      Announced strategic collaboration with Funding Circle enabling
Pri0r1ty customers to access alternative debt financing options through the
Company's technology

·      Developed two additional revenue generating products: Capitano Ai
and Ai consultancy

·      Success in marketing and deploying these services to customers
including Leukemia Care and Team GB Snowsport, as well as first US customer
for Capitano Ai

 

 

Post H1 2025

 

·      Proposed acquisition of Halfspace, a London-based sports data and
marketing business, following the completion of £1.05 million fundraise

·      Successful integration of cryptocurrency payments through a
strategic partnership with Coinbase Commerce, alongside adoption of Bitcoin
Treasury Management Policy

·      Application to cross-trade on the OTCQB Market, increasing
exposure to North American investors

·      New SaaS revenue stream added through the launch of Pr1bit, an
Ai-powered cryptocurrency solution, enabling over 5 million SMEs in the UK to
integrate Bitcoin and other cryptocurrency payments, and to support businesses
holding Bitcoin in treasury

 

Marcus Yeoman, Chairman of Pri0r1ty, commented:

"Our focus is on building Pri0r1ty and offering solutions that enable SMEs to
streamline their operations and focus on growth. The acquisition of Halfspace
presents an opportunity to deploy our solutions across a whole new market of
sports, while the integration of cryptocurrency payment options and
introduction of Pr1Bit reflect our ambition to be at the forefront of the
rapidly evolving and growing digital asset economy.

We expect, because of the work that has been done to date in automating the
build out of Pri0r1ty Advisor and platform logins, that we will see a marked
upturn in platform adoption in the second half of 2025. We believe we remain
on track to onboard at least 100 paying users to the Pri0r1ty platform by the
end of the financial year but now we also anticipate additional revenue from
consultancy services, the newly launched Capitano Ai product and of course
Halfspace once this acquisition concludes."

If you would like to explore how Pri0r1ty AI can help drive time and cost
efficiency for your business,

please contact plc@pri0r1ty.com (mailto:plc@pri0r1ty.com) .

 

For further information, please contact:

 

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: ir@pri0r1ty.com (mailto:ir@pri0r1ty.com)

Tel: +44 (0)20 8064 3554

 

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Email: james@b-cornish.co.uk

Tel: +44 (0)20 7628 3396

 

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter/ Piers Shimwell

Tel: +44 (0)20 3328 5656

 

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: +44 (0) 20 3973 3678

 

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: PR1@vigoconsulting.com (mailto:PR1@vigoconsulting.com)

Tel: +44 (0)20 7390 0230

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group is an AI company transforming professional growth
services for SMEs. As an SME, Pri0r1ty understands the unique challenges
faced by smaller businesses and has developed an AI Software-as-a-Service
(SaaS) platform tailored to meet these needs. Pri0r1ty's platform offers
cost-effective solutions that automate essential services like social media
management, investor relations, and corporate governance. By
reducing reliance on expensive external providers, the company empowers SMEs
to streamline operations and focus on growth.

 

Website: https://www.pri0r1ty.com/ (https://www.pri0r1ty.com/)

LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/
(https://www.linkedin.com/company/pri0r1ty-ai-plc/)

X: https://x.com/WearePri0r1ty (https://x.com/WearePri0r1ty)

 

This announcement contains inside information for the purposes of Article 7 of
the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic
Law by virtue of the European Union (Withdrawal) Act 2018. Upon the
publication of this announcement, this inside information is now considered to
be in the public domain.

 

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated
Adviser and is authorised and regulated in the United Kingdom by the Financial
Conduct Authority. Beaumont Cornish's responsibilities as the Company's
Nominated Adviser, including a responsibility to advise and guide the Company
on its responsibilities under the AIM Rules for Companies and AIM Rules for
Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont
Cornish is not acting for and will not be responsible to any other person for
providing the protections afforded to customers of Beaumont Cornish nor for
advising them in relation to the transaction and arrangements described in the
announcement or any matter referred to in it.

CHAIR'S STATEMENT

FOR THE SIX MONTHS ENDED 31 MARCH 2025

Introduction

I am pleased to present the financial statements of Pri0r1ty Intelligence
Group PLC which cover the Company's reporting period for the six months ended
31 March 2025 ("H1 25"). It should be noted that the Pri0r1ty business was
acquired three months into H1 2025.

On 30 December 2024, Pri0r1ty successfully admitted to trading on AIM through
a reverse takeover of Alternation Earth PLC, alongside completing a
fundraising for £0.9 million. The combined entity was subsequently renamed
Pri0r1ty Intelligence Group PLC. By being listed on AIM, Pri0r1ty is raising
the profile of its Ai solutions among a potential customer base of over five
million UK SMEs and now has greater resources to support the expansion and
development of its innovative product suite.

Since admission to AIM, Pri0r1ty has continued to make strides in building its
position as a provider of Ai-driven growth services for SMEs. We have achieved
key milestones across strategic partnerships and product innovation, most
notably through the integration of Bitcoin and stablecoin payment options, the
adoption of a Bitcoin Treasury Management Policy, and the expansion of our
product suite with the proposed acquisition of Halfspace Limited ("Halfspace")
which was announced post period end. Our recent application to cross-trade on
the OTCQB Market will facilitate access for investors in North America, where
there is an audience of investors who are both Ai- and digital asset- savvy.

Collectively, we believe these developments position Pri0r1ty for long-term,
sustainable growth within the competitive digital landscape.

Review of operations

During the early months as a public company, we have seen a steady increase in
demand for our headline products, Pri0r1ty Advisor and the generative Ai
platform. Although we have seen uptake from some paying customers, we have had
to subsidise most users with introductory offers to encourage adoption, which
constrained revenues in the period. We have developed two additional revenue
generating products in Capitano Ai (in partnership with Halfspace) and our Ai
consultancy offering. Both products represent a more significant price point
and margin, and we have had success in marketing and deploying these services
to customers such as Leukemia Care and Team GB Snowsport. We currently have
some 40 customers using a range of Pri0r1ty products with around 20% of those
customers now paying for services.

We have spent time optimising both our onboarding, previously a manual and
time consuming process, and the pricing of our SaaS products to give customers
the most value from our offering. Subsequently we have split out the pricing
of Pri0r1ty Advisor and the generative platform into three succinct pricing
models. The launch of our new website and the automated onboarding process
that has been integrated into the website along with added payment options for
users such as Bitcoin and other major cryptocurrencies will streamline our
operations going forward.

Key developments

A key partnership announced in January 2025 has been Pri0r1ty's strategic
collaboration with Funding Circle, a leading UK provider of small business
loans and finance. This partnership represents a notable enhancement to the
Pri0r1ty platform, enabling our customers to access seamless alternative debt
financing options directly through our technology. Furthermore, the
integration strengthens our Growth-as-a-Service (GaaS) offering, deepens
customer engagement, and enhances our competitive edge in the SME tech
landscape, enabling the Company to access new market opportunities.

In March 2025, Pri0r1ty entered into a 50/50 joint venture agreement with
sport data experts Halfspace to jointly develop and deploy Capitano Ai, a
natural language interface designed to enhance data analytics capabilities for
sports and media organisations across the UK and Europe. Following significant
global interest for the product, in April 2025, the Company welcomed Orange
County SC, a prominent club in US soccer, as the first US customer for
Capitano Ai. This US partnership presents important growth opportunities for
our Ai solutions and establishes our footprint in the rapidly growing US Ai
and sports market.

Later in March 2025, the Company secured a significant contract with Leukaemia
Care, one of the UK's leading blood cancer charities, to enhance its digital
capabilities through an Ai-powered information hub and website platform. This
contract represents a significant milestone for Pri0r1ty as it expands our
presence in the charity and healthcare sectors, demonstrating the versatility
of the AI platform.

The Company's approach to developing partnerships across operations involves
working with leading companies in technology, product, growth and innovation.
In April 2025, Pri0r1ty announced its acceptance into the NVIDIA Connect
Programme, providing access to NVIDIA's advanced Ai acceleration tools,
technical resources, and a robust network of innovators. This collaboration
not only opens doors to strategic partnerships but also delivers cost
efficiencies through preferential pricing and reduced operational costs,
enabling Pri0r1ty to reinvest in technological advancements and deliver
enhanced, Ai-powered solutions to our SME customers.

Post-period end, in June 2025, the Company announced the proposed acquisition
of Halfspace which is expected to expand the deployment of Pri0r1ty AI
products into the highly attractive sports data market, through leveraging the
existing customer base, skills and knowledge of the Halfspace team. The
acquisition will build on the Company and Halfspace's existing Capitano Ai
joint venture agreement.  We believe the sports industry to be a prime target
for existing and new Ai products to facilitate growth for customers and
streamline operations. The knowledge and skillset of the Halfspace team gives
the Company a competitive advantage. We have a clear goal of becoming the data
and Ai leader in a sector which is forecast to be worth an estimated $500
billion in the near future and are looking forward to completing the
acquisition and welcoming Halfspace's team to Pri0r1ty.

In June 2025, Pri0r1ty also announced the integration of cryptocurrency
payment options into its online onboarding process, including Bitcoin and
stablecoins through a strategic integration with Coinbase Commerce. This
development not only meets the needs of our customers native to crypto but
also diversifies our revenue channels. In support of this innovation, the
Company has adopted a Bitcoin Treasury Management Policy to manage the risks
and opportunities around this asset class. Early adoption has been
encouraging, with several clients already transacting in Bitcoin.

Later in June 2025, the Company announced a timely new Ai-powered Bitcoin
integration solution for customers called Pr1Bit. Pr1Bit has been designed to
enable over 5 million SMEs in the UK to integrate Bitcoin payments into their
current ecosystems, and to support businesses holding Bitcoin in treasury.
Powered by Coinbase Commerce, Pr1Bit integrates sophisticated Ai-driven tools
and features from Pri0r1ty, enabling clients to manage and report on their
digital asset holdings.

Financial summary

During H1 25, the Company generated revenues of £37,000, as client sign-ups
continued. More significant project revenues expected in the second half.
Extraordinary costs relating to IPO overruns and prepaid marketing expenditure
contributed to the significant cash burn during H1 25. The Company ended H1 25
with cash of £0.4 million and a VAT receivable of £0.2 million. Receipt of
VAT claims post period end, in addition to proceeds from the £1 million
equity raise in early June 2025, have significantly bolstered the Company's
working capital position.

Board changes

I was delighted to be appointed as Independent Non-Executive Chairman on 25
March 2025, following the Company's reverse takeover of Alteration Earth PLC.
I would like to thank Matthew Beardmore, who stepped down from his role as
Non-Executive Chairman for his hard work, contribution and leadership during
the transaction. I would also like to extend thanks to Karen Lewis-Hollis, who
stepped down due from her role as Independent Non-Executive Director on 20
June 2025 due to personal reasons.

Outlook

Our focus is on building Pri0r1ty and offering solutions that enable SMEs to
streamline their operations and focus on growth. Through deploying Ai and
automating essential services, businesses can better focus on their core
activities on a day-to-day basis. The acquisition of Halfspace presents an
opportunity to deploy our solutions across a whole new market, while the
integration of cryptocurrency payment options and introduction of Pr1Bit
reflect our ambition to be at the forefront of the rapidly evolving and
growing digital asset economy.

Following indications of U.S. investor demand, our application to cross-trade
on the OTCQB Market is a tactical move to increase accessibility to a broader
investor base. Subject to approval, the listing on the OTCQB Market
will enhance the Company's international presence, increase liquidity,
and provide greater accessibility for U.S. investors.

We expect, because of the work that has been done to date in automating the
build out of Pri0r1ty Advisor and platform logins, that we will see a marked
upturn in platform adoption in the second half of 2025 flowing through to
revenue growth. We believe we remain on track to onboard at least 100 paying
users to the Pri0r1ty platform by the end of the financial year but now we
also anticipate additional revenue from consultancy services, the newly
launched Capitano Ai product and of course Halfspace once this acquisition
concludes.

Marcus Yeoman

Independent Non-Executive Chair

30 June 2025

Consolidated statement of Comprehensive Income for the six months ended 31
March 2025

 

 

                                                                            Notes  6 months to                       6 months to 31 March 2024 (unaudited)

                                                                                    31 March 2025 (unaudited)
                                                                                   £                                 £
 Continuing operations
 Revenue from continuing operations                                                37,000                            -
 Cost of sales                                                                     -                                 -
 Gross Profit                                                                      37,000                            -

 Other expenses                                                                    (570,436)                         (151,301)
 Costs associated with listing                                                     (326,831)
 Earnings before interest, taxation, depreciation and amortisation                 (860,267)                         (151,301)

 Depreciation                                                                      -                                 -
 Interest expenditure                                                              -                                 -
 Loss before taxation                                                              (860,267)                         (151,301)
 Income tax                                                                        -                                 -
 Profit (Loss) for the year from continuing operations attributable to the         (860,267)                         (151,301)
 owners of the company

 Other comprehensive income
 Valuation (losses)/gains on fair value through other comprehensive income         -                                 -
 equity investments
 Total other comprehensive profit (loss)                                           (860,267)                         (151,301)
 Total comprehensive profit (loss) for the year                                    (860,267)                         (151,301)

 Earnings per share (basic and diluted) attributable to the equity holders  3      (1.51)                            (0.84)
 (pence)

 

The consolidated statement of comprehensive income has been prepared on the
basis that all operations are continuing operations.

Consolidated statement of Financial Position as at 31 March 2025

                                     Notes  31 March              30 September 2024

                                            2025                   (Audited)

                                            (Unaudited)
                                            £                     £
 Non-current assets
   Property, plant & equipment              -                     -
   Intangible asset                         10,550,541            -
 Total non-current assets                   10,550,541            -

 Current assets
   Trade and other receivables              300,268               20,040
   VAT                                      191,171               -
   Cash at bank and in hand                 377,540               579,250
 Total current assets                       868,979               599,290
 Total assets                               11,419,520            599,290

 Current liabilities
   Trade and other payables                 400,397               68,842
 Total liabilities                          400,397               68,842

 Net assets                                 11,019,123            530,448

 Equity
   Called up share capital           4      290,111               54,000
   Share premium account             4      11,272,535            941,522
   Share based payment reserve              1,029,318             247,500
   Retained earnings                        (1,572,841)           (712,574)
 Total Equity                               11,019,123            530,448

 

 

 

 

Consolidated statement of Changes in Equity for the six months ended 31 March
2025

                                        Issued Share Capital  Share Premium  SBP Reserve  Retained Earnings  Total Equity
                                        £                     £              £            £                  £

 Balance as at 1 October 2023           54,000                941,522        217,500      (416,543)          796,479
 Loss for the year                      -                     -              -            (273,415)          (273,415)
 Other comprehensive income             -                     -              -            -                  -
 Total comprehensive loss for the year  -                     -              -            (273,415)          (273,415)
 Shares issued during the year          -                     -              -            -                  -
 Share issue costs during the year      -                     -              -            -                  -
 Warrants issued during the year        -                     -              30,000       -                  -
 Total transactions with owners         -                     -              -            -                  -
 As at 30 September 2024                54,000                941,522        247,500      (712,574)          530,448

 

 

                                          Issued Share Capital  Share Premium  SBP Reserve  Retained Earnings  Total Equity
                                          £                     £              £            £                  £

 Balance as at 1 October 2024             54,000                941,522        247,500      (712,574)          530,448
 Loss for the period                      -                     -              -            (860,267)          (860,267)
 Other comprehensive income               -                     -              -            -                  -
 Total comprehensive loss for the period  -                     -              -            (860,267)          (860,267)
 Shares issued during the period          236,111               10,388,888     -            -                  10,624,999
 Share issue costs during the period      -                     (57,875)       -            -                  (57,875)
 Warrants issued during the period                              -              781,818      -                  781,818
 Total transactions with owners           236,111               10,331,013     781,818      -                  11,348,942
 As at 31 March 2025                      290,111               11,272,535     1,029,318    -1,572,841         11,019,123

 Consolidated statement of Cashflows for the 6 month period ended 31 March 2025

                                                                 31 March 2025 (Unaudited)      31 March 2024 (Unaudited)
                                                                 £
 Cash from operating activities
 Loss for the Period                                             (860,267)                      (151,301)
    Adjustments for:
    Share based payments                                         27,980                         15,000
 Operating cashflow before working capital movements             (832,287)                      (136,301)

 Increase in trade and other receivables                         (179,073)                      11,825
 Increase / (Decrease) increase in trade and other payables      (37,744)                       13,110
 Net cash used in operating activities                           (1,049,104)                    (111,366)

 Cash from financing activities
 Net Proceeds on the issue of shares                             872,124                        -
 Net cash from financing activities                              872,124                        -

 Cash from investing activities
      Payments for intangible asset                              (50,000)                       -
      Cash from acquisition                                      25,270                         -
 Net cash used in investing activities                           (24,730)                       -

 Net (decrease) / increase in cash and cash equivalents          (201,710)                      (111,366)
 Cash and cash equivalents at beginning of year                  579,250                        828,215
 Cash and cash equivalents at end of period                      377,540                        716,849

 

 

 

Notes to the financial statements for the 6 months ended 31 March 2025

1.         General Information

The condensed consolidated interim financial statements of Pr1or1ty
Intelligence Group (the "Company") and its subsidiary (together the "Group")
for the six-month period ended 31 March 2025 have been prepared in accordance
with Accounting Standard IAS 34 Interim Financial Reporting.

The interim report does not include all the notes of the type normally
included in an annual financial report. Accordingly, this report is to be read
in conjunction with the annual report for the year ended 30 September 2024
which was prepared in accordance with UK adopted International Accounting
Standards (IFRS) and the Companies Act 2006, and any public announcements made
by Pr1or1ty Intelligence Group plc during the interim reporting period and
since.

These condensed consolidated interim financial statements do not constitute
statutory accounts as defined in Section 434 of the Companies Act 2006. The
Group's statutory financial statements for the year ended 30 September 2024
prepared under IFRS have been filed with the Registrar of Companies. The
auditor's report on those financial statements was unqualified and did not
contain a statement under Section 498(2) of the Companies Act 2006. These
condensed interim financial statements have not been audited.

Basis of preparation - going concern

The interim consolidated financial statements have been prepared under the
going concern assumption, which presumes that the Group will be able to meet
its obligations as they fall due for the foreseeable future.

At 31 March 2025 the Group had cash reserves of £377,540 (30 September 2024:
£579,250).

The Directors have made an assessment of the Group's ability to continue as a
going concern and are satisfied that the Group has adequate resources to
continue in operational existence for the foreseeable future. The Group,
therefore, continues to adopt the going concern basis in preparing its
consolidated financial statements.

The financial information of the Group is presented in British Pounds Sterling
(£).

Accounting policies

IAS 8 requires that management shall use its judgement in developing and
applying accounting policies that result in information which is relevant to
the economic decision-making needs of users, which are reliable, free from
bias, prudent, complete and represent faithfully the financial position,
financial performance and cash flows of the entity.

The accounting policies adopted are consistent with those of the previous
financial year and corresponding interim reporting period.

Critical accounting estimates and judgements

The preparation of interim consolidated financial information requires
management to make judgements, estimates and assumptions that affect the
application of accounting policies and the reported amounts of assets and
liabilities and the reported amounts of income and expenses during the
reporting period. Although these estimates are based on management's best
knowledge of current events and actions, the resulting accounting estimates
will, by definition, seldom equal related actual results.

In preparing the interim financial information, the significant judgements
made by management in applying the Group's accounting policies and the key
sources of estimation uncertainty were the same as those that applied to the
financial statements for the year ended 30 September 2024.

1.1.        New and amended standards adopted by the Group.

A number of new or amended standards became applicable for the current
reporting period. These new/amended standards do not have a material impact on
the Group, and the Group did not have to change its accounting policies or
make retrospective adjustments as a result of adopting these standards.

The Group is not affected materially by the effects of seasonality. Regardless
of this fact comparative figures to the period ending 30 March 2024 have been
included for comparability and increase the comprehensibility of the financial
statements.

The directors have concluded that there are no key assumptions concerning the
future and other key sources of estimation uncertainty at the reporting date
that have a significant risk of causing a material adjustment to the carrying
amounts of assets and liabilities within the next financial year.

2.    EARNINGS per share

The calculation of the basic and diluted earnings per share is calculated by
dividing the profit or loss for the year by the weighted average number of
ordinary shares in issue during the year

                                                                               6 months to 31 March 2025        6 months to 31 March 2024
 Loss for the year from continuing operations for the owners of the Company -  (860,267)                        (151,031)
 £
 Weighted number of ordinary shares in issue                                   57,073,049                       18,000,000
 Basic earnings per share from continuing operations - pence                   (1.5)                            (0.84)

 

There is no difference between the diluted loss per share and the basic loss
per share presented. Share options and warrants could potentially dilute basic
earnings per share in the future but were not included in the calculation of
diluted earnings per share as they are anti-dilutive for the year presented.
At period end 18,884,628 (2022: 9,240,714) warrants were in issue giving the
rights to purchase shares on a 1:1 basis.

 

3.    Share capital and share premium

                               Number of Shares on Issue  Share Capital  Share Premium  Total

                                                          £              £              £
 Balance at 30 September 2023  18,000,000                 54,000         941,522        995,522
  Movement for the year        -                          -              -              -
 Balance at 30 September 2024  18,000,000                 54,000         941,522        995,522
  Fundraise (1)                6,333,329                  18,999         835,982        854,982
  Consideration shares ( 2)    72,000,000                 216,000        9,504,000      9,720,000
   Fundraise  (3)              370,370                    1,112          48,888         50,000
 Cost of share issue (4)       -                          -              (57,857)       (57,857)
 Balance at 31 March 2025      96,703,699                 290,111        11,272,535     11,562,646

 

The Company has only one class of share. All ordinary shares have equal voting
rights and rank pari passu for the distribution of dividends and repayment of
capital.

 

4.         Events subsequent to PERIOD end

 

Fundraise

On 3(rd) June 2025 the Company successfully raised £1,046,800 through a share
placing at 2.5p per share.

 

Bitcoin Treasury Management Policy

On 29(th) May 2025 The company adopted a Bitcoin Treasury Management Policy,
allowing it to hold cryptocurrencies like Bitcoin and stablecoins. This move
followed the introduction of Bitcoin payment acceptance via Coinbase Commerce.

 

Acquisition of Halfspace Limited (9 June 2025)

On 9(th) June 2025 the Company entered into a Share Purchase Agreement to
acquire Halfspace Limited, a London-based sports data and marketing firm. This
acquisition builds upon their existing "Capitano" joint venture. The deal is
pending shareholder approval.

 

Director changes

On 25 March 2025, Matthew Beardmore resigned from his position as
Non-Executive Chairman of Pri0r1ty Intelligence Group PLC,. Beardmore. He was
succeeded on an interim (now permanent) basis by Marcus Yeoman as Independent
Non-Executive Chairman. Subsequently, on 20 June 2025, Karen Lewis-Hollis
stepped down from her role as Independent Non-Executive Director due to
personal reasons, with her resignation taking immediate effect.

 

ENDS

 

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