REG - Pri0r1ty Intel Grp. - Post Financial Year-End Statement

Pri0r1ty IntelligenceAnnouncement

30/10/2025 07:00

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RNS Number : 4099F  Pri0r1ty Intelligence Group PLC  30 October 2025

30 October 2025

 

Pri0r1ty Intelligence Group PLC

("Pri0r1ty", the "Company" or the "Group")

 

Post Financial Year-End Statement

 

Pri0r1ty Intelligence Group PLC (https://www.pri0r1ty.com/) (AIM: PR1, OTC:
PRIAF), the AI, data and marketing services group, is pleased to announce a
trading update given the Company is now through its first full year end as a
trading company on AIM ("FY 2025").

 

In the twelve months to 30 September 2025, the Group expects to report revenue
of over £0.5 million as it continues its product roll out of operational and
AI data solutions for SMEs. This reflects the gradual buildup of sales of the
Company's core Pri0r1ty Advisor and related products which, as at year end,
had been deployed with over 40 customers. As the Company transitions into
FY26, approximately 20% of customers are now paying for Pri0r1ty Advisor and
related products launched since admission to AIM.

 

Over the summer, the Company completed the successful acquisition and
integration of Halfspace Limited ("Halfspace") into the Group's operations and
launched Metr1c, a brand partnerships and growth solutions agency, both as
operating companies within the enlarged Group. Significantly, the revenues
from Halfspace accounted for some 80% of sales in FY25 and represent an
important new pipeline for the core SaaS Pri0r1ty products moving forward.
Metr1c, which harnesses data analytics, creativity and AI has successfully
secured new customer contracts for FY26. Including the customers that
Halfspace has also contracted, the enlarged business is on course to deliver
significant growth in the current financial year. Furthermore, the Company's
Pri0r1ty AI division, which features the Bitcoin functionality offered by
Prib1t, goes into the new financial year with customers using each of its core
products launched to date - Advisor, Fan Sonar, Advisor MCP and Vox.

 

The Company has strengthened its leadership team through a series of Board
changes and new hires in the period, including the Halfspace senior management
team, thereby ensuring the Company has the skillset and people in place to
support the business going forward. Rory Maxwell was appointed Chief Executive
Officer, bringing extensive commercial experience with top-tier international
sports rights holders to drive new product and revenue operations, while
Marcus Yeoman was appointed as Chairman of the Board, contributing over 25
years' experience in IT, capital markets and corporate governance across
listed companies and SMEs.

 

The admission of the Company's shares to trading on the OTCQB Venture Market
in the United States can provide a platform for growth in a key market,
forming part of the wider strategy to develop an international footprint
during 2026. The Directors are looking at ways to stimulate activity on that
market and create greater awareness of the business.

 

The Company, in conjunction with its legal advisers, continues to consider its
position regarding the sale by Primorus Investments PLC of its shareholding in
the Company and will update investors as this progresses. Given the legal
position, further comment is not possible at this stage.

 

Rory Maxwell, CEO of Pri0r1ty, commented:

 

"The revenue we expect to report for FY25 reflects the Group's progress since
admission to AIM and has importantly laid an encouraging foundation upon which
to grow in FY26 based on the current and future customer contracts that we
will build upon.

 

An accelerating product roadmap with customers active across the integrated
product portfolio, combining SaaS operations with wider AI driven data and
marketing solutions, is increasing the value-add output we deliver for our
customers. As we move into FY26 the Group is on an exciting growth trajectory
with new customers and products to drive the business forward on an
international basis."

 

Please visit the following link to watch the Company's new CEO Rory Maxwell
discussing this Trading Update:
https://www.youtube.com/watch?si=DhEqgCKyze-63oth&v=Pxh8th1e9_U&feature=youtu.be
(https://www.youtube.com/watch?si=DhEqgCKyze-63oth&v=Pxh8th1e9_U&feature=youtu.be)

 

For further information, please contact:

 

Pri0r1ty Intelligence Group PLC

Rory Maxwell, Chief Executive Officer

Email: ir@pri0r1ty.com (mailto:ir@pri0r1ty.com)

Tel: +44 (0)20 8064 3554

 

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Email: james@b-cornish.co.uk (mailto:james@b-cornish.co.uk)

Tel: +44 (0)20 7628 3396

 

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter / Piers Shimwell

Tel: +44 (0)20 3328 5656

 

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: +44 (0) 20 3973 3678

 

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: PR1@vigoconsulting.com (mailto:PR1@vigoconsulting.com)

Tel: +44 (0)20 7390 0230

 

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and
marketing services group. Our mission is to unlock engagement at scale for
customer-centric organisations through a suite of tools that are uniquely
trained on the client's data. We operate three revenue-generating divisions:

 

Halfspace - a multi award winning data-led marketing and growth solutions
business focused on the sports sector, whose customers have included Premier
League football clubs, motorsports teams, sports leagues, national governing
bodies, sporting federations, digital media businesses, and direct-to-consumer
platforms.

 

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to
streamline operations. Pri0r1ty also offers AI consultancy services.

 

Metr1c - a brand partnerships and growth solutions agency for the
entertainment sector which uses AI and data to grow revenues and engagement
with fans. Metr1c's customers have included The Brits and Sony, Celtic FC,
Scottish Golf and Favela Cerveja.

 

If you would like to explore how Pri0r1ty can help drive time and cost
efficiency for your business, please contact plc@pri0r1ty.com
(mailto:plc@pri0r1ty.com) .

 

Website: https://www.pri0r1ty.com/ (https://www.pri0r1ty.com/)

LinkedIn:  https://www.linkedin.com/company/pri0r1ty-ai-plc/
(https://www.linkedin.com/company/pri0r1ty-ai-plc/)

X: https://x.com/WearePri0r1ty (https://x.com/WearePri0r1ty)

 

This announcement contains inside information for the purposes of Article 7 of
the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic
Law by virtue of the European Union (Withdrawal) Act 2018. Upon the
publication of this announcement, this inside information is now considered to
be in the public domain.

 

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated
Adviser and is authorised and regulated in the United Kingdom by the Financial
Conduct Authority. Beaumont Cornish's responsibilities as the Company's
Nominated Adviser, including a responsibility to advise and guide the Company
on its responsibilities under the AIM Rules for Companies and AIM Rules for
Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont
Cornish is not acting for and will not be responsible to any other person for
providing the protections afforded to customers of Beaumont Cornish nor for
advising them in relation to the transaction and arrangements described in the
announcement or any matter referred to in it.

Important Notice:

Pri0r1ty Intelligence Group PLC (the Company) will hold a proportion of its
treasury reserves and surplus cash in Bitcoin. Bitcoin is a type of
cryptocurrency or cryptoasset. Whilst the Board of Directors of the Company
considers holding Bitcoin to be in the best interests of the Company, the
Board remains aware that the FCA considers investment in Bitcoin to be high
risk. At the outset, it is important to note that an investment in the Company
is not an investment in Bitcoin, either directly or by proxy. However, the
Board of Directors of the Company consider Bitcoin to be an appropriate store
of value and growth for the Company's reserves and, accordingly, the Company
is materially exposed to Bitcoin.

 

The Company is neither authorised nor regulated by the FCA. And
cryptocurrencies (such as Bitcoin) are unregulated in the UK. The value of
Bitcoin can go down as well as up, and therefore the value of the Company's
Bitcoin holdings can fluctuate. The Company may not be able to realise its
Bitcoin exposure for the same as it paid in the first place or even for the
value the Company ascribes to its Bitcoin positions due to these market
movements.

 

Nevertheless, the Board of Directors of the Company has taken the decision to
invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin
presents to the Company's financial position. These risks include (but are not
limited to): (i) the value of Bitcoin can be highly volatile, with value
dropping as quickly as it can rise. Investors in Bitcoin must be prepared to
lose all money invested in Bitcoin; (ii) the Bitcoin market is largely
unregulated. There is a risk of losing money due to risks such as
cyber-attacks, financial crime and counterparty failure; (iii) the Company may
not be able to sell its Bitcoin at will. The ability to sell Bitcoin depends
on various factors, including the supply and demand in the market at the
relevant time. Operational failings such as technology outages, cyber-attacks
and comingling of funds could cause unwanted delay; and (iv) cryptoassets are
characterised in some quarters by high degrees of fraud, money laundering and
financial crime. In addition, there is a perception in some quarters that
cyber-attacks are prominent which can lead to theft of holdings or ransom
demands. The Board of Directors of the Company does not subscribe to such a
negative view, especially in relation to Bitcoin. However, prospective
investors in the Company are encouraged to do your own research before
investing.

 

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