REG - Pri0r1ty Intel Grp. - Business Update & Delay in Accounts

Pri0r1ty IntelligenceAnnouncement

Mon 07:00

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RNS Number : 5916Y  Pri0r1ty Intelligence Group PLC  30 March 2026

30 March 2026

Pri0r1ty Intelligence Group PLC
("Pri0r1ty", the "Company" or the "Group")

Business Update,

Delay in Publication of Annual Accounts

&

Temporary Suspension from Trading on AIM

 

Pri0r1ty Intelligence Group PLC (https://www.pri0r1ty.com/) (AIM: PR1, OTC:
PRIAF), the AI focused business delivering growth solutions to SMEs, provides
the following business updates.

Across the last financial year ended 30 September 2025, Pri0r1ty was shaped
into a scalable, integrated SaaS technology and consultancy business focused
on helping SME clients optimise and monetise their first-party data. These
strategic steps, including the acquisition of Halfspace Limited ("Halfspace"),
laid the foundations for the growth trajectory the business is now on.

At approximately six months into the current financial year, the Company has
contracted revenue for the current full financial year of almost £0.7 million
and has over 200 paying users, evidencing real customer traction.

The audit of the Company's financial statements for the year ended 30
September 2025 (the "Accounts") is ongoing and will not be completed by 31
March 2026, being the deadline under Rule 19 of the AIM Rules for Companies
for publication.

The delay primarily relates to technical analysis in respect of the two
businesses acquired during the financial year (explained below).

The Group's financial statements for the period being audited represent the
first consolidated accounts following the reverse takeover of Alteration Earth
PLC by Pri0r1ty AI Limited, completed in December 2024, and the subsequent
acquisition of Halfspace, which completed in July 2025. The complexity
inherent in first-year consolidation, combined with the requirement to apply
IFRS 3 (Business Combinations) acquisition accounting to the acquisition, has
necessitated a level of technical analysis that has extended beyond the
original financial reporting timetable.

In respect of the Halfspace acquisition, the Group commissioned an independent
purchase price allocation report in accordance with IFRS 3 to identify and
fair value all acquired intangible assets, including customer relationships,
brand and capitalised development costs, with a corresponding deferred tax
liability recognised under IAS 12.

The Group has also conducted a detailed impairment review of the carrying
value of its investments and intangible assets under IAS 36 (Impairment of
Assets), including the preparation of a value-in-use discounted cash flow
model in accordance with IAS 36.30-57. This assessment has required the Board
to make significant judgments regarding forecast cash flows, discount rates,
and the identification of the appropriate cash-generating unit, all of which
are subject to detailed analysis and review by our independent auditor.
Additionally, the valuation methodology underpinning contingent consideration
arrangements and the application of IFRS 9 (Financial Instruments) to
intercompany balances have required further detailed testing prior to
sign-off.

The delay to the publication of the Accounts means that trading in the
Company's ordinary shares on AIM will be temporarily suspended with effect
from 7.30 a.m. on 1 April 2026, pending publication of the Accounts.

Marcus Yeoman, Non-Executive Chairman, commented:

"While Pri0r1ty is in its relative infancy for a technology-led business, the
Board believes the business is in a strong position to expand its user base on
the platform as it rolls out AI SaaS solutions to SMEs via an experienced
sector specific approach. While a delay to complete technical analysis on
acquired businesses for accounting consolidation purposes is frustrating, the
growing revenue pipeline demonstrates that the diversified business model is
delivering results and we look forward to publishing our Accounts in the
coming weeks and to providing further business updates as we progress through
the current financial year."

 

For further information, please contact:

 

Pri0r1ty Intelligence Group PLC

Rory Maxwell, Chief Executive Officer

Email: ir@pri0r1ty.com

Tel: +44 (0)20 8064 3554

 

Nominated Adviser

Beaumont Cornish Limited

James Biddle / Roland Cornish

Email: james@b-cornish.co.uk

Tel: +44 (0)20 7628 3396

 

Joint Broker

Allenby Capital Limited

Kelly Gardiner / Jeremy Porter / Piers Shimwell

Tel: +44 (0)20 3328 5656

 

Joint Broker

Oak Securities

Hugh Rich / Mungo Sheehan

Tel: +44 (0) 20 3973 3678

 

Investor Relations

Vigo Consulting

Ben Simons / Amelia Thorn

Email: PR1@vigoconsulting.com

Tel: +44 (0)20 7390 0230

 

About Pri0r1ty Intelligence Group PLC

Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and
marketing services group. Our mission is to unlock engagement at scale for
customer-centric organisations through a suite of tools that are uniquely
trained on the client's data. We operate three revenue-generating divisions:

 

Halfspace - a multi award winning data-led marketing and growth solutions
business focused on the sports sector, whose customers have included Premier
League football clubs, motorsports teams, sports leagues, national governing
bodies, sporting federations, digital media businesses, and direct-to-consumer
platforms.

 

Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to
streamline operations. Pri0r1ty also offers AI consultancy services.

 

Metr1c - a brand partnerships and growth solutions business for the
entertainment sector which uses AI and data to grow revenues and engagement
with fans. Metr1c's customers have included The Brits and Sony, Celtic FC,
Scottish Golf and Favela Cerveja.

 

If you would like to explore how Pri0r1ty can help drive time and cost
efficiency for your business, please contact plc@pri0r1ty.com.

 

Website: https://www.pri0r1ty.com/ (https://www.pri0r1ty.com/)

LinkedIn:  https://www.linkedin.com/company/pri0r1ty-ai-plc/
(https://www.linkedin.com/company/pri0r1ty-ai-plc/)

X: https://x.com/WearePri0r1ty (https://x.com/WearePri0r1ty)

 

This announcement contains inside information for the purposes of Article 7 of
the Market Abuse Regulation (EU) No. 596/2014, as it forms part of UK Domestic
Law by virtue of the European Union (Withdrawal) Act 2018. Upon the
publication of this announcement, this inside information is now considered to
be in the public domain.

 

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated
Adviser and is authorised and regulated in the United Kingdom by the Financial
Conduct Authority. Beaumont Cornish's responsibilities as the Company's
Nominated Adviser, including a responsibility to advise and guide the Company
on its responsibilities under the AIM Rules for Companies and AIM Rules for
Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont
Cornish is not acting for and will not be responsible to any other person for
providing the protections afforded to customers of Beaumont Cornish nor for
advising them in relation to the transaction and arrangements described in the
announcement or any matter referred to in it.

Important Notice:

Pri0r1ty Intelligence Group PLC (the Company) will hold a proportion of its
treasury reserves and surplus cash in Bitcoin. Bitcoin is a type of
cryptocurrency or cryptoasset. Whilst the Board of Directors of the Company
considers holding Bitcoin to be in the best interests of the Company, the
Board remains aware that the FCA considers investment in Bitcoin to be high
risk. At the outset, it is important to note that an investment in the Company
is not an investment in Bitcoin, either directly or by proxy. However, the
Board of Directors of the Company consider Bitcoin to be an appropriate store
of value and growth for the Company's reserves and, accordingly, the Company
is materially exposed to Bitcoin.

 

The Company is neither authorised nor regulated by the FCA. And
cryptocurrencies (such as Bitcoin) are unregulated in the UK. The value of
Bitcoin can go down as well as up, and therefore the value of the Company's
Bitcoin holdings can fluctuate. The Company may not be able to realise its
Bitcoin exposure for the same as it paid in the first place or even for the
value the Company ascribes to its Bitcoin positions due to these market
movements.

 

Nevertheless, the Board of Directors of the Company has taken the decision to
invest in Bitcoin, and in doing so is mindful of the special risks Bitcoin
presents to the Company's financial position. These risks include (but are not
limited to): (i) the value of Bitcoin can be highly volatile, with value
dropping as quickly as it can rise. Investors in Bitcoin must be prepared to
lose all money invested in Bitcoin; (ii) the Bitcoin market is largely
unregulated. There is a risk of losing money due to risks such as
cyber-attacks, financial crime and counterparty failure; (iii) the Company may
not be able to sell its Bitcoin at will. The ability to sell Bitcoin depends
on various factors, including the supply and demand in the market at the
relevant time. Operational failings such as technology outages, cyber-attacks
and comingling of funds could cause unwanted delay; and (iv) cryptoassets are
characterised in some quarters by high degrees of fraud, money laundering and
financial crime. In addition, there is a perception in some quarters that
cyber-attacks are prominent which can lead to theft of holdings or ransom
demands. The Board of Directors of the Company does not subscribe to such a
negative view, especially in relation to Bitcoin. However, prospective
investors in the Company are encouraged to do your own research before
investing.

 

 

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