REG - Pri0r1ty Intel Grp. - Pri0r1ty Ai partners with Halfspace Group

Pri0r1ty IntelligenceAnnouncement

05/03/2025 07:00

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RNS Number : 3639Z  Pri0r1ty Intelligence Group PLC  05 March 2025

 

 

5 March 2025

 

Pri0r1ty Intelligence Group PLC

("Pri0r1ty" or the "Company")

 

Pri0r1ty Ai partners with Halfspace Group to launch AI Agent for sports
analytics, "Capitano Ai", signing Team GB Snowsport and The Race Media as the
first users

 

Pri0r1ty Intelligence Group PLC (AIM: PR1) is excited to announce a new
partnership between its wholly owned subsidiary Pri0r1ty Ai and Halfspace
Group, an award-winning UK sports data and marketing company, to launch an
innovative new product, "Capitano Ai".

 

Pri0r1ty has entered into a 50/50 joint venture agreement with sport data
experts Halfspace Group to jointly develop and deploy Capitano Ai, a natural
language interface designed to enhance data analytics capabilities for sports
and media organisations across the UK and Europe.

 

This innovative new product empowers sports and media organisations to
immediately unlock meaningful insights from their extensive data repositories
via simple conversational queries, marking a significant advancement in sports
data intelligence. It is intended that Capitano Ai will become a leading, data
optimisation tool for sports and media organisations to manage and share a
variety of complex data across their organisation and gain almost instant
insight and actionable outputs.

 

Team GB Snowsport "GB Snowsport" and The Race Media will join as the first
pilot customers for Capitano Ai. As part of the pilot agreement GB Snowsport
and The Race Media will have initial access to Capitano Ai for free and
thereafter if they choose to retain the product after the initial free trial
period they will be charged £2,500 + Vat per month on a 30 day rolling
subscription. Both companies have provided full access to their organisations
data for the purposes of model training and have in addition signed up to the
Pri0r1ty Ai platform for an initial 12 months on the standard pricing model.
 

 

GB Snowsport is the National Governing Body for snow-sports in the United
Kingdom and manage amongst others the British Olympic and Paralympic skiing
and snowboarding teams.

 

The Race Media Ltd brings together some of the finest journalists and content
creators in motorsport to tell engaging and inspiring stories. With over 15
million YouTube views every month, 1 million+ monthly podcast downloads and
2.5 million+ monthly page views, The Race Media is one of the fastest growing
names in the motorsports media industry.

 

 

The sports management software market is worth C. US$8.1 billion globally with
with sports clubs increasing their annual budgets consistently and focusing
greater amounts of their spending on data analytics to optimise their overall
marketing spend and drive fanbase growth . Capitano Ai is expected to offer a
significant level of analytics at a competitive price point and reduces the
need for fragmented data points across multiple external consultants often
duplicating workflows. With 75% of Premier League clubs having in-house data
functions, the addressable market for products such as Capitano Ai is set to
grow and Pri0r1ty anticipates announcing additional sports organisation
customers in the coming weeks.

 

About Capitano Ai:

Capitano Ai integrates Pri0r1ty's cutting-edge artificial intelligence
technology with Halfspace Group's extensive industry insights, enabling sports
and media organisations to perform complex analytical tasks without requiring
extensive technical expertise. Capitano Ai will offer users the ability to
consolidate vast amounts of data across multiple languages and repositories
into a singular cost effective and efficient interface.

 

The platform acts as a unified data intelligence solution, consolidating
various data sources including but not limited to performance statistics, fan
engagement metrics, ticket sales and merchandise analytics into a single,
queryable interface. This comprehensive approach reduces the need for multiple
specialised tools and provides real-time access to both historical and current
data.

 

Capitano Ai delivers advanced analytics capabilities, enabling the generation
of instant visualisations and reports, along with predictive models and
statistical analyses-all accessible through basic conversational queries. This
functionality facilitates optimal decision-making and operational efficiency,
allowing sports and media organisations to leverage their data for improved
performance and enhanced fan engagement.

 

 

Whilst continuing to grow Pri0r1ty's customer base utilising the existing Ai
Agent platform, the introduction of Capitano Ai allows Pri0r1ty to enter the
fast growing and highly attractive sports-tech industry and provides its first
tool to service its growing demand from larger organisations with bespoke
application requirements at a substantially higher price point.

 

By collaborating on Capitano Ai, Pri0r1ty and Halfspace Group are not only
enhancing the operational capabilities for sports and media organisations but
are also positioning themselves as leaders in the field of sports data
intelligence. The companies also expect Capitano Ai to have an impact in
industries outside of sport and have already received expressions of interest
from potential customers in other sectors to use Capitano Ai.

 

James Sheehan, CEO of Pri0r1ty, commented:

 

"We believe the emergence of AI represents a pivotal development opportunity
in the sports analytics landscape, and by developing Capitano Ai we can
deliver a product that empowers sports and media organisations globally to
derive key information and actionable insights effectively, efficiently and at
scale. Our partnership with Halfspace Group, is set to transform how sports
and media organisations interact with their data, enabling smarter decisions
and enhanced performance on and off the field.

 

To work alongside an award-winning technology agency who have produced
impactful data and marketing outcomes for customers including Aston Villa FC,
The R&A and many more of the UK's leading sports brands and organisations,
offers us tremendous access and opportunity to grow".

 

Sanjit Atwal, Co-Founder of Halfspace Group, commented:

 

"Over our seven years of working for some of the World's best-known rights
holders, we have clearly seen the need for a more effective solution in the
delivery of instant insights and analytics. By working with Pri0r1ty we are
able to deliver a cost-effective way for all manner of stakeholders in the
sports and media industry to reduce the time it takes to fully understand
their own data and to focus on activities that actually grow their
businesses."

 

Victoria Gosling OBE , CEO of Team GB Snowsport, commented:

"We are excited to work with Pri0r1ty beyond just their core platform which we
expect will save us time and money as we begin to explore how Ai can
accelerate the work we do for Snowsports in marketing and partnerships. Being
a pilot customer for an innovative British built new product like Capitano
gives us visibility of some of the much larger impact Ai can have across the
whole organisation. We think that when launched Capitano will add value not
only to GB Snowsport but a diverse mix of sports organisations in the UK and
internationally."

 

 

If you would like to explore how Pri0r1ty AI can help drive time and cost
efficiency for your business please contact plc@pri0r1ty.com
(mailto:plc@pri0r1ty.com)

 

For further information, please contact:

 

Pri0r1ty Intelligence Group PLC

James Sheehan, Chief Executive Officer

Email: ir@pri0r1ty.com (mailto:ir@pri0r1ty.com)

 

Nominated Adviser

Beaumont Cornish Limited

James Biddle/ Roland Cornish

Email: james@b-cornish.co.uk

Tel: +44 (0) 20 7628 3396

 

Broker

Allenby Capital Limited

Kelly Gardiner/ Jeremy Porter/ Piers Shimwell

Tel: +44 (0) 20 3328 5656

 

Financial PR Adviser

Camarco

Marc Cohen, Gabriel Hedengren, Emily Hall

Email: Pri0r1ty@camarco.co.uk (mailto:Pri0r1ty@camarco.co.uk)

Tel: +44 (0) 20 3757 4980

 

About Pri0r1ty Intelligence Group PLC

One of the few companies to list on AIM last year, Pri0r1ty Intelligence Group
is an AI company transforming professional growth services for SMEs. As an
SME, Pri0r1ty understands the unique challenges faced by smaller businesses
and has developed an AI Software-as-a-Service (SaaS) platform tailored to meet
these needs. Pri0r1ty's platform offers cost-effective solutions that automate
essential services like social media management, investor relations, and
corporate governance. By reducing reliance on expensive external providers,
the company empowers SMEs to streamline operations and focus on growth.

 

Nominated Adviser Statement

Beaumont Cornish Limited ("Beaumont Cornish"), is the Company's Nominated
Adviser and is authorised and regulated in the United Kingdom by the Financial
Conduct Authority. Beaumont Cornish's responsibilities as the Company's
Nominated Adviser, including a responsibility to advise and guide the Company
on its responsibilities under the AIM Rules for Companies and AIM Rules for
Nominated Advisers, are owed solely to the London Stock Exchange. Beaumont
Cornish is not acting for and will not be responsible to any other persons for
providing protections afforded to customers of Beaumont Cornish nor for
advising them in relation to the proposed arrangements described in the
announcement or any matter referred to in it.

 

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