RCS - ProCook Group PLC - ProCook to open 5 stores before Christmas period

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RNS Number : 1876B  ProCook Group PLC  29 September 2025

 

29 September 2025

ProCook to open five more new stores ahead of key 2025 Christmas period,
accelerating growth through its retail expansion strategy

·    Five new stores to open in Manchester Arndale, Birmingham Bullring,
Canterbury, Plymouth and Eastbourne

·    Takes the running total to 10 new stores in FY26, with all locations
open ahead of the Christmas period

·    ProCook has committed to investment of £7.0 million across 22 new
store openings since June 2024 when it announced its ambition to expand its
retail estate to 100 UK stores

ProCook, the UK's leading direct-to-consumer kitchenware brand, today
announces the opening of five additional stores during October and November
ahead of the key Christmas trading period. The new stores are located in some
of the UK's most prominent retail destinations: Manchester Arndale, Birmingham
Bullring, Canterbury, Plymouth and Eastbourne. They join the five stores
already opened in FY26 - Southampton, Hereford, Reading, Cotswolds Designer
Outlet and Chichester - and will increase the total retail estate to 75 stores
across the UK.

The five new openings demonstrate further strong progress against ProCook's
medium-term target of 100 stores nationwide. Since setting out its estate
expansion strategy in June 2024, ProCook will have opened 22 stores and
invested £7.0 million to grow its presence in prime retail locations.

Together, the ten FY26 openings provide exposure to more than 120 million
visitors annually. Manchester Arndale alone attracts over 45 million visitors
each year and will become the company's second location in the city following
its Trafford Centre opening in late 2023. The upcoming Birmingham Bullring
opening will give ProCook its third location in the UK's second-largest city
and access to over 35 million annual visitors, following the opening of two
new stores in Solihull and Merry Hill last year.

The majority of these new locations are larger-format stores designed to offer
customers more space to explore ProCook's expanding range, including its
growing line of small kitchen electricals. The Birmingham Bullring store will
also debut a refreshed store format, reflecting the Company's ongoing
commitment to delivering an inspiring experienced-focused customer journey.

The store expansion programme has created over 150 new jobs across the UK so
far, further supporting local economies and strengthening ProCook's nationwide
presence.

Lee Tappenden, CEO, commented: "The five new additions to our store estate
mark further strong progress and momentum towards our 100 stores ambition.
With each new location, we're not only expanding our footprint but also
bringing the ProCook experience to more customers in some of the UK's busiest
shopping destinations. Our investment in our store estate reflects our
confidence in physical retail and its role in showcasing our growing range -
including our newest electrical products - in an engaging way. We're excited
to build on this momentum as we head into the key Christmas trading period and
beyond into 2026."

ENDS

Media contacts

MHP Group - procook@mhpgroup.com

Stores to be opened before Christmas trading in FY26:

 Location    Centre         Expected opening
 Birmingham  Bullring       October
 Canterbury  Whitefriars    October
 Plymouth    Drakes Circus  October
 Manchester  Arndale        November
 Eastbourne  Beacon         November

 

Stores already opened in FY26:

 Location     Centre
 Southampton  Westquay
 Hereford     Old Market
 Reading      Oracle
 Cotswolds    Cotswolds Designer Outlet
 Chichester   North St

 

Notes to editors:

ProCook is the UK's leading direct-to-consumer specialist kitchenware brand.
ProCook designs, develops, and retails a high-quality range of direct-sourced
and own-brand kitchenware which provides customers with significant value for
money.

The brand sells directly through its website, www.procook.co.uk, and through
70 own-brand retail stores, located across the UK.

Founded over 25 years ago as a family business, selling cookware sets by
direct mail in the UK, ProCook has grown into a market leading, multi-channel
specialist kitchenware company, employing over 600 colleagues, and operating
from its Store Support Centre in Gloucester.

As a B Corp, a Real Living Wage employer and a certified Great Place to
Work(TM), ProCook is committed to being a socially responsible and
environmentally conscious business for the benefit of all stakeholders.

ProCook has been listed on the London Stock Exchange since November 2021
(PROC.L).

Further information about the ProCook Group can be found
at https://www.procookgroup.co.uk/

 

 

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