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PROC PROCOOK News Story

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Consumer CyclicalsSpeculativeMicro CapNeutral

UK's Procook FY revenue rises on store expansion, e-commerce growth

UK's Procook FY revenue rises on store expansion, e-commerce growth


Overview

  • UK kitchenware retailer's annual revenue grew 23% yr/yr, meeting analyst expectations

  • Gross margin improved to 67.5%, driven by pricing and promotional discipline

  • Company growth attributed to new stores, product refreshes, and digital marketing efficiency


Outlook

  • Company expects to broadly maintain gross margins in FY27

  • ProCook aims to open five to eight net new stores in FY27

  • Company says it is on track to reach 100 stores, £100 mln revenue and 10% operating margin in medium term


Result Drivers

  • STORE EXPANSION - Opened 13 new stores and benefited from annualisation of prior openings, driving retail revenue growth

  • E-COMMERCE GROWTH - Ecommerce revenue rose 22.9%, supported by increased website traffic, improved social marketing, and higher average order values

  • GROSS MARGIN IMPROVEMENT - Gross margin rose 170bps to 67.5%, driven by pricing optimisation, promotional discipline, and sourcing cost improvements


Company press release: ID:nRSX4698Ja


Key Details

Metric

Beat/Miss

Actual

Consensus Estimate

FY Revenue

Meet

GBP 85.50 mln

GBP 85.50 mln (3 Analysts)

FY Gross Margin

67.50%

FY Adjusted Pretax Profit

Miss

GBP 2.50 mln

GBP 4.95 mln (2 Analysts)

FY Gross Profit

GBP 57.70 mln

FY Pretax Profit

GBP 2.50 mln


For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.


(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)

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