** Shares of construction management software firm Procore
Technologies PCOR.N up 4% at $61.2
** Baird initiates coverage of PCOR with "outperform" rating
and price target of $73
** Procore's approach to product development and customer
success has resulted in strong industry advocacy, manifesting in
levels of adoption that stand out when compared to peers,
brokerage says
** Following near-term increase in investment levels, expect
sales and marketing efficiency to track better than what PCOR
has previously signaled, Baird adds
** 12 of 21 brokerages rate the stock "buy" or higher, nine
"hold"; their median PT is $63- LSEG
** PCOR has fallen 11.5% YTD
(Reporting by Juby Babu in Mexico City)
((Juby.Babu@thomsonreuters.com;))