REG - Prosus NV Naspers Limited - Acquisition

Prosus NVAnnouncement

26/09/2025 07:00

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RNS Number : 9847A  Prosus NV  26 September 2025

Prosus N.V.

(Incorporated in the Netherlands)

(Legal Entity Identifier: 635400Z5LQ5F9OLVT688)

AEX and JSE Share Code: PRX ISIN: NL0013654783

(Prosus)

PROSUS'S OLX GROUP AGREES TO ACQUIRE LA CENTRALE, A LEADING MOTORS CLASSIFIEDS
PLATFORM IN FRANCE, FOR EUR1.1 BILLION FROM PROVIDENCE

●   OLX agrees to acquire 100% of La Centrale in an all-cash deal.

●   La Centrale is a leading French vertical motors classifieds platform,
with a strong history of data-led growth and innovation.

●   The deal will accelerate OLX's European strategy to grow highly
profitable marketplaces using best-in-class AI and tools trusted by dealers
and consumers.

● The acquisition further strengthens Prosus's ambition to build a European
ecommerce ecosystem.

OLX Group ("OLX"), a global online classifieds leader wholly-owned by Prosus,
today announced it has entered into an agreement to acquire La Centrale, a
leading French autos classifieds platform, from Providence Equity Partners
L.L.C. for EUR1.1 billion. Closing is expected by year-end, subject to a
customary employee consultation process.

OLX operates fast-growing and highly profitable online marketplaces for
motors, real estate, jobs and goods with 29 million monthly users in eight
countries, primarily in Central and Eastern Europe. The acquisition marks
OLX's entry into Western Europe and France's structurally attractive autos
market.  La Centrale is recognised as France's most specialised autos
platform, with strength in higher-value vehicles and deep trust among sellers
and consumers.

The transaction combines two proven leaders in classifieds, strengthening
OLX's European autos portfolio in a compelling and attractive market while
bringing on a strong leadership team to help build Prosus's ambition to become
the leading European ecommerce ecosystem.

"La Centrale is a natural fit within our classifieds portfolio," commented
Christian Gisy, CEO of OLX. "Our strategy is to unleash the growth potential
of vertical marketplaces, building strong regional leaders by scaling
businesses using our proprietary AI technology. La Centrale's strong market
position and talented team are the perfect foundation to deliver our trusted
innovative customer-first technology solutions to France."

Fabricio Bloisi, CEO of Prosus, added: "La Centrale strengthens our lifestyle
ecommerce ecosystem in Europe and highlights our commitment to invest in the
people and platforms shaping the future of ecommerce in the region. La
Centrale will expand our footprint into one of Europe's most dynamic
technology markets and unlock new opportunities to innovate, scale, and
deliver even greater value to consumers and partners through AI. I expect to
invest more in AI technology in France."

Karim Tabet, Senior Managing Director and Head of Europe, and Robert Sudo,
Managing Director, at Providence, said: "Since our investment in 2021,
Providence, in partnership with Philippe and his team, has successfully
transformed La Centrale from a traditional auto classifieds player into a
leading data and tech platform for new and used cars in France. We believe
substantial investments in talent, technology and marketing, together with the
dedication of all employees, have been pivotal to the company's strategic
transformation and to La Centrale's success. We are proud to have supported La
Centrale throughout this journey and wish the entire team and OLX continued
success in the future."

"La Centrale has long been a trusted destination for dealers and consumers in
France," said Philippe Chainieux, CEO of La Centrale. "We believe that joining
forces with OLX and Prosus will allow us to expand that mission, accelerate
innovation and deliver even greater value to our customers. We are excited to
write the next chapter of growth together."

La Centrale provides OLX with an immediate leading position in one of Europe's
largest used car markets. By combining OLX's scale and technology with La
Centrale's local expertise and strong brand, the business is well-positioned
to attract more dealers and expand their partnerships, enhance the customer
experience, and accelerate revenue growth.

The Case for OLX + La Centrale

●   Strengthens OLX's European motors portfolio: La Centrale is a leading
French vertical motors classifieds platform with strong brand recognition and
scale (c.4.5m monthly unique visitors and ~350k listings), which complements
OLX's leading motors portfolio in Central and Eastern Europe, comprising 4
brands spanning 5 markets.

 

●   A compelling market opportunity: The French car market is healthy and
resilient, with solid growth potential in the dealer segment. The ongoing
shift of the used cars market towards professional sellers presents
significant upside as the dealership landscape matures and consolidates.
Professional dealers currently account for ~36% of used car sales, compared
with ~70% in Germany, and the average value per dealer transaction sits below
European benchmarks. At the same time, margins on new cars are tightening, EV
adoption is reshaping supply, and consumers are increasingly turning to
trusted digital platforms for transparency and choice. Classifieds platforms
like La Centrale are well-positioned to capture this opportunity by connecting
professional sellers with a growing pool of value-conscious buyers.

 

●   Backs a strong leadership team: La Centrale's leadership has
revitalised the brand in recent years. It has undergone a successful
restructuring, strengthening its technology, user experience and overall
market position, closing ground with its competitors. This led to an improved
financial performance with classifieds revenues growing at a 12% CAGR.

 

●   Enhances Prosus's European ecosystem strategy: Prosus is building the
leading European technology ecosystem, which will lead in consumer platforms
and AI. Our ecosystem approach will drive user engagement and customer
loyalty, strengthen AI capabilities, and help to optimise costs for our
businesses. Prosus's investment in AI is already reinventing ecommerce, from
intelligent dispatching to hyper-personalised ordering, and we're building
Large Commerce Models - artificial intelligence systems which are the new
operating systems for ecommerce. Following on the heels of Prosus's planned
acquisition of Just Eat Takeaway.com, La Centrale further strengthens Prosus's
European ambition.

Advisors

Prosus and OLX were advised by BofA Securities and A&O Shearman.
Providence was advised by Goldman Sachs and Kirkland & Ellis.

Amsterdam, the Netherlands

26 September 2025

JSE sponsor to Prosus

Investec Bank Limited

Contacts:

Prosus

Eoin
Ryan
Charlie Pemberton

Head of Investor Relations                     Communications
Director

+1 347 210 4305                                  +31 615 494
359

 

OLX

Ana Garcia

Head of Communications

+31 652 573 174

 

For Providence

FGS Global - Charlie Chichester / Rory King

+44 79 1708 6227

ProvidenceEquity@fgsglobal.com

 

For La Centrale

NewCap - Nicolas Merigeau

+33 6 63 38 85 83

lacentrale@newcap.eu (mailto:lacentrale@newcap.eu)

 

About OLX Group

OLX is a global marketplace leader that builds platforms to facilitate trade.
Serving tens of millions of people across Europe and South Africa every month,
OLX helps people sell and buy cars, find housing, get jobs, buy and sell
household goods, and much more. Its well-loved brands (including Autotrader,
OLX, Otomoto, Property24, and more) use AI and best-in-class technology to
support professional sellers improving their business and consumers to find
what they need in a safe, smart and convenient way. For more information on
OLX, visit www.olxgroup.com.

 

About La Centrale

La Centrale is a leading French vertical motors marketplace trusted by
consumers and dealers for nearly 60 years. With strong brand recognition and a
commitment to innovation, La Centrale connects millions of buyers and sellers
every month through its advanced technology, data-driven solutions, and
user-friendly platform. The company supports more than 10,000 automotive
professionals with powerful SaaS tools, including its Pilot suite, to optimise
pricing, sourcing, and stock management. Combining deep industry expertise
with cutting-edge AI, La Centrale is dedicated to creating value across the
entire automotive ecosystem-for consumers, dealers, and partners alike. For
more information on La Centrale, visit www.lacentrale.fr

 

About Prosus

Prosus is the power behind the world's leading lifestyle ecommerce brands,
across Europe, India and Latin America, unlocking an AI-first world for our 2
billion customers.

 

The Prosus technology ecosystem spans food delivery, payments, classifieds,
travel, events, and mobility. Our integrated approach enhances user engagement
and creates the foundation for unprecedented AI capabilities through
proprietary data and cross-service intelligence.

 

Through Prosus Ventures, we invest in companies which inspire and support the
Prosus ecosystem. We search for new opportunities at the leading edge of AI
and ecommerce, the digital AI workforce and in frontier technologies, such as
robotics, drones and synbio.

 

The team actively backs exceptional entrepreneurs who are using technology to
improve people's everyday lives.

 

For more on Prosus, its companies and investments, visit
(https://urldefense.com/v3/__http:/www.prosus.com__;!!KZXpRQ!Rap1aO6dnLNB_rTGkNL87x6YanOGC4lBwAdWhc5IUYZ7EhahbYNwfekYQJHANP5af21BjwDm_VoWqdr5eg$)
www.prosus.com
(https://urldefense.com/v3/__http:/www.prosus.com__;!!KZXpRQ!Rap1aO6dnLNB_rTGkNL87x6YanOGC4lBwAdWhc5IUYZ7EhahbYNwfekYQJHANP5af21BjwDm_VoWqdr5eg$)
.

 

About Providence

Providence is a specialist private equity investment firm focused on
growth-oriented media, communications, education and technology companies
across North America and Europe. Providence combines its partnership approach
to investing with deep industry expertise to help management teams build
exceptional businesses and generate attractive returns. Since its founding in
1989, Providence has invested over $40 billion across more than 180 private
equity portfolio companies. With its headquarters in Providence, RI, the firm
also has offices in New York, London, Boston and Atlanta. For more
information, please visit www.provequity.com. (http://www.pacific.com./)
(http://www.pacific.com./)

 

Disclaimer

Goldman Sachs International, which is authorised by the Prudential Regulation
Authority and regulated by the Financial Conduct Authority and the Prudential
Regulation Authority in the United Kingdom, is acting for Providence and no
one else in connection with this transaction and will not be responsible to
anyone other than Providence for providing the protections afforded to clients
of Goldman Sachs International, or for giving advice in connection with this
transaction or any matter referred to herein.

 

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