April 29 (Reuters) - Insurer Prudential Plc PRU.L, 2378.HK reported a nearly 10% rise in its first-quarter new business profit on Wednesday, driven by higher annual premium equivalent sales and improved margins across segments.
The London and Hong Kong dual-listed insurer said its new business profit on a traditional embedded value (TEV) basis was $686 million for the quarter ended March 31, compared with $625 million a year earlier on a constant exchange rate.
(Reporting by Kumar Tanishk in Bengaluru; Editing by Jonathan Ananda)
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