Roblox rises on deal with PubMatic to boost ad sales

PubMatic

10/04/2024 15:45

** Shares of Roblox  RBLX.N  rise 3.5% to $40.47 in early
trading
    ** Ad tech firm PubMatic  PUBM.O  announces a deal with
Roblox to enable programmatic video ads buying on the gaming
platform
    ** Roblox, which has more than 71 mln daily active users as
of Q4 2023, looks to boost sales of video ads on its platform
with this deal
    ** Roblox will continue to only serve ads to users who are
13 years or older
    ** Roblox's immersive video ads will be broadly available to
advertisers later this year
    ** Up to last close, stock down ~15% YTD

 (Reporting by Jaspreet Singh in Bengaluru)
 ((Jaspreet.Singh@thomsonreuters.com ; https://twitter.com/i_jass))