Ad firms WPP, Publicis rise after media report latter wins PepsiCo's media account
03/09/2026 11:54
BUZZ-Ad firms WPP, Publicis rise after media report latter wins PepsiCo's media account ** Shares in advertising companies WPP WPP.L and Publicis PUBP.PA rise 4.2% and 3.4% respectively after a media report said the latter had won the run for handling PepsiCo's media account
** This deal would lead Publicis to withdraw from the race for the remainder of Coca-Cola's account, the industry news outlet ADWEEK reported late on Wednesday, citing sources
** Citi says this is positive news for both Publicis and its direct competitor WPP -- Publicis wins a major account while WPP is now positively positioned to retain non-US Coca-Cola biz
** Publicis was not immediately available to comment
(Reporting by Margaux Perrin, Danilo Masoni)
Recent news on Publicis Groupe
See all newsBrief: Publicis Reaches Agreement With FTC On Liveramp Acquisition
Europe Research Roundup: AJ Bell, CMC Markets, Nestle
Brief: Publicis 9M Net Revenue €11.04 Billion
Publicis reaffirms outlook as AI-powered marketing demand drives quarterly growth
Brief: Publicis Prices EUR 500 Million Notes Due September 2030