Adidas expects operating profit to rise to 2.3 billion euros in 2026

PUMA SE

04/03/2026 06:30

March 4(Reuters) - German sportswear maker Adidas ADSGn.DE on Wednesday said it expected its operating profit to increase to around 2.3 billion euros ($2.7 billion) this year, despite around 400 million euros negative impact from U.S. tariffs and unfavorable currency developments.

Currency-neutral revenues were expected to increase at high-single-digit rate, adding another 2 billion euros in revenue, it said in a statement.

In 2025, it reported sales of 24.8 billion euros and operating profit of 2.06 billion.

($1 = 0.8625 euros)

 (Reporting by Alexander Huebner, writing by Linda Pasquini in Gdansk and by Helen Reid in London; Editing by)

 ((Linda.pasquini@thomsonreuters.com))