Newscasts - China's Anta Sports snares 29% Puma stake for $1.8 billion

PUMA SE

27/01/2026 09:03

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Source: 'Reuters - Business videos'

Description: China's Anta Sports Products said Tuesday (January 27) it would buy a 29.06% stake in Puma from the Pinault family for $1.8 billion, making it the biggest shareholder in the German sportswear maker.

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Video Transcript:

China's Anta Sports Products said Tuesday it would buy a stake of just over 29% in Puma. The Hong Kong-listed company will acquire the shares from France's wealthy Pinault family for $1.8 billion, making it the biggest shareholder in the German sportswear maker. Shares in Puma closed up nearly 17% on Monday, and the shares were up around 1.8% by midafternoon Tuesday. The stake sale comes as the German firm seeks to revive its fortunes after it lost ground to Nike and Adidas. It also faces competition from fast-growing brands like New Balance and HOKA. Anta said it would seek Puma board seats once the deal was finalized but would not seek a full takeover of the company. The deal is expected to help Puma increase its sales in the lucrative Mainland Chinese market as Anta expands its multi-brand strategy. The purchase will also help Anta in its quest to become a more global business. Anta already owns other brands, including Jack Wolfskin. It is also the largest shareholder in Amer Sports, which owns Salomon, Wilson, and other well-known names.