REG - PZ CUSSONS PLC - Capital Markets Event

PZ CussonsAnnouncement

04/07/2023 07:00

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RNS Number : 8245E  PZ CUSSONS PLC  04 July 2023

04 July 2023

 

Childs Farm Capital Markets Event

 

Childs Farm set to triple revenue over the next five years, leveraging PZ
Cussons' brand building capabilities

 

PZ Cussons plc ("PZ Cussons") is hosting a Capital Markets Event later today
for investors and analysts on the progress made at Childs Farm, the
market-leading baby and child personal care business, which it acquired in
March 2022.

 

The presentation will include details on the progress of the business under PZ
Cussons' ownership and the growth opportunities ahead. PZ Cussons believes
that through continued expansion in the UK, leveraging the Group's
brand-building and commercial expertise, and with international expansion, it
can triple revenue in the business over the next five years.

 

The event will be hosted by Sarah Pollard, PZ Cussons' Chief Financial
Officer, with contributions from Andrew Geoghegan, Group Chief Marketing
Transformation Officer, Paul Yocum, Group Managing Director of Business
Development, Katie Barker, Childs Farm's Global Head of Sales and Marketing
and Joanna Jensen, the founder of Childs Farm.

 

Since Childs Farm was acquired by PZ Cussons in March 2022, the business has
continued to perform well, reporting 12% revenue growth in FY23, driven by
strong consumer demand for its products, designed for babies and children with
sensitive skin. Growth so far has come primarily in its home market of the UK
with the launch of new products, including 'SlumberTime' - an innovative
three-part range which has been created using sleep enhancing technology to
aid the sleep of babies as well as their parents - through a step up in
customer distribution, and through social and digital activation. The business
became a certified B Corporation in July 2022, the first children's personal
care brand in the UK to achieve this.

 

Sarah Pollard, PZ Cussons Chief Financial Officer, said:

 

"We are really proud of the continued development of Childs Farm under our
ownership and excited about the growth we see ahead for this unique business.
As we look ahead, we see opportunities to accelerate Childs Farm's progress
and strengthen its leadership position, to enter new international markets and
to continue to launch innovative new product ranges.

 

"As a brand, Childs Farm is highly complementary to our strategic focus on the
Baby category, an attractive and growing market, and worth £3.5bn in retail
sales across our priority markets alone. Our success today in growing Childs
Farm reflects our winning formula for brand building, a key part of our wider
strategy as we continue to transform the business."

 

Following the trading update on 27 June 2023, no material new financial
information will be disclosed.

 

Analysts and institutional investors wishing to attend the event should
register with PZCussons@headlandconsultancy.com. The presentation will be
in-person only, although a replay will be available for viewing on the PZ
Cussons' corporate website.

 

Contact details:

Investors

Simon Whittington - IR and Corporate Development Director

+44 (0) 77 1137 2928

Media

Headland PZCussons@headlandconsultancy.com
(mailto:PZCussons@headlandconsultancy.com)

+44 (0) 20 3805 4822

Susanna Voyle, Stephen Malthouse, Charlie Twigg

 

Notes to Editors

 

About PZ Cussons

 

PZ Cussons is a FTSE250 listed consumer goods business, headquartered in
Manchester, UK. We employ nearly 3,000 people across our operations in Europe,
North America, Asia-Pacific and Africa. Since our founding in 1884, we have
been creating products to delight, care for and nourish consumers. Across our
core categories of Hygiene, Baby and Beauty, our trusted and well-loved brands
include Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh,
Original Source, Premier, Sanctuary Spa and St. Tropez. Sustainability and the
wellbeing of our employees and communities everywhere are at the heart of our
business model and strategy, and captured by our purpose: For everyone, for
life, for good.

 

About Childs Farm

 

Childs Farm is the UK's favourite baby & child toiletries brand based in
Basingstoke, Hampshire and is part of the PZ Cussons family. Founded by mum of
two, Joanna Jensen, as a solution to her own daughters' sensitive and eczema
prone skin, the brand launched in the UK nationwide in 2014, bringing natural,
sustainable, sensitive skin and haircare to babies & children. Using
efficacious ingredients, fruity fragrance, and fun and eccentric labels based
on the founders eponymous Farm, Childs Farm, and featuring Joanna's children,
friends and their animals, the range has brought fun into bathtime for
millions. Childs Farm is five times winner of the Mother & Baby best range
for baby & child award, as well as numerous other consumer and industry
awards for delivering natural, sustainable skincare products to allow everyone
- regardless of skin type - to be happy in their skin.

 

 

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