(Adds legislative and lawsuit threats, banking effects)
By Lisa Lambert and Pete Schroeder
WASHINGTON, Oct 5 (Reuters) - Revenues for the $6 billion
payday loan industry will shrivel under a new U.S. rule
restricting lenders' ability to profit from high-interest,
short-term loans, and much of the business could move to small
banks, according to the country's consumer financial watchdog.
The Consumer Financial Protection Bureau (CFPB) released a
regulation on Thursday requiring lenders to determine if
borrowers can repay their debts and capping the number of loans
lenders can make to a borrower.
The long-anticipated rule still must survive two major
challenges before becoming effective in 2019. Republican
lawmakers, who often say CFPB regulations are too onerous, want
to nullify it in Congress, and the industry has already
threatened lawsuits. urn:newsml:reuters.com:*:nL2N1LU1X2
Mostly low-income earners use what are known as payday loans
- small-dollar advances typically repaid on the borrower's next
payday - for emergency expenses. The lenders generally do not
evaluate credit reports for loan eligibility.
Under the new rule, the industry's revenue will plummet by
two-thirds, the CFPB estimated.
The current business model relies on borrowers needing to
refinance or roll over existing loans. They pay fees and
additional interest that increase lenders' profits, CFPB
Director Richard Cordray said on a call with reporters.
"Lenders actually prefer customers who will re-borrow
repeatedly," he said.
People trapped in that debt cycle can end up paying the
equivalent of 300 percent interest, the bureau found in a study
it conducted during five years of writing the rule.
The rule will devastate an industry serving nearly 30
million customers annually, said Ed D'Alessio, executive
director of the Financial Service Centers of America, an
industry trade group.
"Taking away their access to this line of credit means many
more Americans will be left with no choice but to turn to the
unregulated loan industry, overseas and elsewhere, while others
will simply bounce checks and suffer under the burden of greater
debt," he said.
BRINGING BANKS INTO THE MIX
The agency narrowed the final version of the regulation to
focus on short-term borrowings, instead of also including
longer-term and installment debt. It exempted many community
banks and credit unions from having to ensure borrowers can
repay loans, as well.
Both moves could make it easier for financial institutions
to fill gaps left by payday lenders who close shop under the new
rule.
"Banks and credit unions have shown a willingness to serve
these customers with small installment loans, and they can do it
at prices that are six times lower than payday loans," said Nick
Bourke, director of the Pew Charitable Trusts' consumer finance
project.
The Office of the Comptroller of the Currency on Thursday
lifted restrictions that kept banks from making small-dollar
loans, which will further aid in the transition.
The leading bank lobby group, the American Bankers
Association, applauded the CFPB and OCC, and the trade group
representing independent banks, Independent Community Bankers of
America, said the exemption provides flexibility to make
sustainable loans to customers in need.
But the Community Bankers Association representing retail
institutions said only the smallest banks qualify for the
exemption, which applies to lenders making 2,500 or fewer
short-term loans per year and deriving no more than 10 percent
of revenue from those loans.
"The CFPB whiffed at an opportunity to provide assistance to
the millions of Americans experiencing financial hardship," CBA
President Richard Hunt said.
(Reporting by Lisa Lambert; editing by Leslie Adler and Cynthia
Osterman)
((lisa.lambert@thomsonreuters.com; +1-202-898-8328; Reuters
Messaging: lisa.lambert.thomsonreuters.com@reuters.net))
Keywords: USA CONSUMER/PAYDAYLOANS