(Adds Raymond's share move, milestone)
** Shares of Godrej Consumer Products Ltd GOCP.NS fall
3.6% to 919.2 rupees
** GOCP to buy Raymond Ltd's RYMD.NS consumer goods
business, including popular brands such as Park Avenue deodorant
and Kamasutra condoms, for 28.25 bln rupees ($345.48 mln)
** RYMD's shares drop 7.2%; if losses hold, co set to snap
its longest winning streak of 10 straight sessions
** "Male grooming is a tough category with low brand loyalty
& high competition. Sexual wellness too is a completely new line
of business for Godrej Consumer, where there are strong
healthcare firms in competition" - Jefferies analysts
** "Past deals by GCPL, mainly in overseas market have seen
mixed results, company is grappling to resolve issues in Africa
(& even Indonesia)" - Jefferies
** GOCP top loser in Nifty FMCG index .NIFTYFMCG , which is
down 0.4%
** Trading volume at ~700,000 shares, below 30-day avg as of
9:30 a.m. IST
** Stock down ~4% vs 5% gain in Jan-March, up 6.4% YTD vs
6.7% rise in Nifty FMCG
(Reporting by Biplob Kumar Das in Bengaluru)
((Biplobkumar.das@thomsonreuters.com))