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Online pharmacy Zur Rose IPO to raise up to 230 mln Sfr (updated)

(Adds company quote, background) 
    ZURICH, June 22 (Reuters) - Online pharmacy Zur Rose Group 
 ZUROS.UL  plans to raise up to around 230 million Swiss francs 
($236.6 million) in an initial share sale, the Swiss company 
said on Thursday, with the cash to help grow operations 
including its DocMorris unit in Germany. 
    The IPO, with a price range of 120 francs to 140 francs per 
share, would value the company at between 780 million francs and 
870 million francs, Zur Rose said. 
    Zur Rose will use IPO proceeds for expansion, including to 
boost TV advertising in Germany, its largest market, as well as 
to support its shop-in-shop concept with Swiss grocery chain 
Migros that is due to open its first location next month. 
 urn:newsml:reuters.com:*:nL8N1J50J0 
    "The company plans to use proceeds from the IPO primarily 
for the acceleration of the growth strategy and the 
strengthening and expansion of it position as the leading 'pure 
play' online pharmacy in Europe," Zur Rose said in a statement. 
    The first trading day is expected around July 6. 
    The ongoing liberalisation of pharmacy markets across Europe 
offers chances for further international expansion that Zur Rose 
said it aims to serve from its DocMorris logistics centre on the 
German-Dutch border.  
    Among other competitors, it is going up against Germany's 
Shop Apotheke  SAEG.BE , which last year raised about 100 
million euros ($112.6 million) in an IPO in Frankfurt. 
 urn:newsml:reuters.com:*:nASM0006R1 
    Zur Rose is the second Swiss pharmacy group to list shares 
on the SIX Swiss Exchange this year. Galenica Sante's  GALE.S  
listing in April was Europe's largest IPO this year. 
 urn:newsml:reuters.com:*:nL8N1HF0JD 
    UBS  UBSG.S  and Berenberg are joint global coordinators and 
joint bookrunners, with Zuercher Kantonalbank  ZKB.UL  mandated 
as co-lead manager.  
 
 (Reporting by John Miller, editing by Michael Shields) 
 ((zurich.newsroom@thomsonreuters.com; +41 58 306 7336;)) 
 
Keywords: ZUR ROSE GROUP IPO/

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