Reddit falls; report says co trails YouTube as source for AI search

Reddit

27/01/2026 16:50

** Social media platform Reddit RDDT.N falls 9.3% to $193.56, its lowest in more than two months

** Report from advertising trade publication Adweek says Alphabet-owned YouTube overtook RDDT as most-cited social platform source in AI search

** Reddit did not immediately respond to Reuters' request for comment on the Adweek report

      ** According to AI-powered marketing platform Bluefish, YouTube was the source cited in 16% large language model (LLM) answers, compared with RDDT, which was cited in 10% LLM answers

** In October 2025, co's shares dropped after multiple posts on X, citing PromptWatch and Similarweb data suggested OpenAI's ChatGPT was using less RDDT data than expected

** Meanwhile, RDDT CTO Christopher Slowe sells 14,000 shares of common stock worth nearly $3 million, an SEC filing showed

** As of last close, RDDT down 7% YTD; stock gained 40% in 2025

(Reporting by Avinash P, Tharuniyaa Lakshmi and Jaspreet Singh in Bengaluru)

((Avinash.P@thomsonreuters.com;))