** J.P.Morgan begins coverage of North American steel sector
with "overweight" rating on "meme stock" Cleveland-Cliffs Inc
CLF.N and Reliance Steel & Aluminium Co RS.N
** Steel market set for "a pandemic-driven perfect storm"
with historically tight supply/demand pushing up prices, says
analyst Michael Glick
** CLF's exposure to auto industry an advantage - JPM, which
sets PT at $39; analysts' median PT is $24.50 - Refinitiv data
** CLF shares have jumped ~52% this year, partly fueled by a
social media-driven rally in heavily shorted stocks
** Among other steel stocks, JPM sets "neutral" rating on
Nucor Corp NUE.N and Commercial Metals Co CMC.N , and
"underweight" rating on United States Steel Corp X.N
** CLF, which has a short interest of ~11.5% of free float
according to Refinitiv data, down 2.6% in morning trading
** RS, NUE, CMC, X fall between 2.2% and 4.6%; S&P steel
index .SPCOMSTEEL down 2.9%
(Reporting by Sagarika Jaisinghani in Bengaluru)
((sagarika.jaisinghani@thomsonreuters.com;))