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REY Reply SpA News Story

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TechnologyBalancedLarge CapNeutral

Italy's Reply rises on first 'substantial' buyback program

** Italy's Reply REY.MI rise 6.5% after the Italian digital service firm launched a share buyback program for up to 9.6% of its capital

** The program "gives a signal of confidence in the prospects of the business with valuation at record lows", Equita says, adding this is Reply's first "substantial" buyback

** The broker still expects the company to continue to favour M&A in terms of capital allocation and to accelerate on that front

** Including Friday's rise, shares are down 25.76% YTD

(Reporting by Anna Uras)

((Anna.Uras@thomsonreuters.com))

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