** Shares in Italian IT consulting company Reply REY.MI
rise around 4% after Berenberg starts covering the stock with a
"buy" rating, saying its services will be "fundamental" in
shaping the digital future and pointing to its M&A firepower
** The Italian digital market is estimated to be worth
around 78 bln euros and grow at a double-digit CAGR from
2023-25, Berenberg says
** It sees the company as among the main European reference
points in IT consulting
** The broker notes Reply operates through a network of
decentralised, market-niche companies, resulting in a business
model with higher margins and returns compared to its peers
** "While its shares still trade 40% below their peak,
Reply's fundamentals and prospects have never been stronger," it
adds
** Given its ample liquidity -- Reply closed 2022 with a
net-cash position of 70.6 mln euros -- Berenberg expects Reply
to continue its M&A trajectory which could lead to a
consolidation in the U.S. market and an expansion in the Nordics
(Reporting by Alberto Chiumento)
((alberto.chiumento@thomsonreuters.com))