** British makeup and hair care company Revolution Beauty REVB.L shares rise 10.4% to 3.86p
** Shares had plummeted 98.3% as of last close from all-time high of 173p in August 2021
** Co abandons plans for sale, co-founder Tom Allsworth to return as CEO to lead a turnaround strategy focusing on cost cuts, equity injections and new licensing deals
** Announces 15 million pounds ($20.09 million) equity fundraise
** Posts preliminary FY adj. pretax loss of 5.5 mln pounds vs 4.3 mln pounds profit last year
** YTD, REVB shares down 74.58%
($1 = 0.7466 pounds)
(Reporting by Unnamalai L in Bengaluru)
((Unnamalai.L@thomsonreuters.com;))