REG - Revolution Beauty Gp - New Licensing Partnership with Debenhams Group

Revolution BeautyAnnouncement

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RNS Number : 3654H  Revolution Beauty Group PLC  08 June 2026

8 June 2026

 

REVOLUTION BEAUTY GROUP PLC

("Revolution Beauty", the "Group" or the "Company")

 

NEW LICENSING PARTNERSHIP WITH DEBENHAMS GROUP

 

Revolution Beauty (AIM:REVB), the multi-channel mass beauty brand, is pleased
to announce that the Boards of Debenhams Group and Revolution Beauty have
agreed a new licensing partnership to develop beauty and fragrance products
across Debenhams Group brands.

 

The partnership combines Revolution Beauty's expertise in developing,
manufacturing and distributing beauty products with the strength and reach of
Debenhams Group's full brand portfolio of fashion and lifestyle brands.

 

The first collections are expected to launch ahead of Christmas and will
include fragrance and gifting ranges for PrettyLittleThing, Karen Millen and
boohooMAN. Further beauty and fragrance launches are planned across a number
of Debenhams Group brands, with products expected to be available through both
Debenhams Group channels and selected retail partners.

 

Tom Allsworth, CEO of Revolution Beauty, said: "We are delighted to formally
announce our partnership with Debenhams Group. The team at Revolution is
already at an advanced stage in developing fragrance products that will launch
nationally and internationally through a number of our retail partners. The
early reaction to the concepts we have tested has been exceptionally positive.

 

"Since returning to the business last year, our relationship with Debenhams
Group has been completely reset and it is gratifying to see that reflected in
a formal partnership between the two businesses. By combining the strength of
Debenhams Group's brands with Revolution's expertise, we believe these
licences can become a significant growth opportunity for both businesses."

 

Dan Finley, CEO of Debenhams Group, said: "We have been clear that we see
significant global licensing opportunities for our brands, and this agreement
with Revolution Beauty is a direct expression of our asset-lite strategy in
action. Beauty is one of the most compelling category opportunities available
to us and Revolution Beauty has the capability and relationships to bring
tailored collections to market across the full portfolio. We look forward to
seeing the first launches come to life.

 

"The agreement is structured as a royalty-based license, where Revolution
Beauty assumes full responsibility for product development, manufacturing, and
worldwide distribution and will pay to Debenhams Group an industry-standard
royalty based on sales of the products developed. Debenhams Group retains
brand approval rights over all products, packaging, marketing, and retail
channel decisions.

 

"This transaction is consistent with Debenhams Group's strategy of generating
significant recurring royalty income from its IP portfolio through global
licensing opportunities, extending its brands into high-growth adjacent
categories, and accelerating its transition to an asset-lite business model."
 

 

Related party transaction for Revolution Beauty

The licensing agreement with Debenhams Group constitutes a related party
transaction for Revolution Beauty under Rule 13 of the AIM Rules for Companies
by virtue of Debenhams Group being a substantial shareholder of Revolution
Beauty. The directors of Revolution Beauty, who are all independent of
Debenhams Group, consider, having consulted with the Company's nominated
adviser, Strand Hanson Limited, that the terms of this related party
transaction are fair and reasonable insofar as the shareholders of Revolution
Beauty are concerned.

 

This announcement contains inside information for the purposes of the Market
Abuse Regulation (EU) No. 596/2014 as it forms part of UK law by virtue of the
European Union (Withdrawal) Act 2018, as amended.

 

For further information please contact

 

 Investor relations                                    Strand Hanson Limited (Nominated Adviser)
 Tom Allsworth, CEO

                                                     Christopher Raggett/Carl Holmes/Imogen Ellis
 Neil Catto, CFO

                                                     Tel: +44 (0)20 7409 3494
 Investor.relations@revolutionbeautyplc.com
 (mailto:Investor.relations@revolutionbeautyplc.com)
 Zeus Capital (Broker)                                 Tavistock (media enquiries)

 Dominic King/Jordan Warburton                         Simon Hudson/Rebecca Hislaire/Saskia Sizen

Tel: +44 (0)161 831 1512
+44 (0)20 7920 3150

 

About Revolution Beauty

Revolution Beauty is a global mass beauty and personal care business which
operates a multi brand, multi category strategy and sells its products both
direct-to-consumer (DTC) via its e-commerce operations, and in physical and
digital retailers through wholesale relationships.

 

Today, the Group has a retail footprint of c.17,500 doors across leading
retail chains in the UK, USA and other international markets. Revolution
Beauty has access to a wide customer base, predominantly aged between 16 and
35, through its digital partners and own DTC platform. It has established and
invested to streamline its supply chain with its own manufacturing facility in
the UK, and third-party warehousing facilities across the UK and in the USA.
The Group has offices in the UK and the USA. Revolution Beauty currently
employs 231 people.

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