Italy's advertising spending down 10.7% y/y in July - Nielsen

Rizzoli Corriere Della Sera Mediagroup SpA

15/09/2022 14:00

ROME, Sept 15 (Reuters) - Advertising spending fell by 10.7%
year-on-year in Italy in July, research agency Nielsen said on
Thursday.
    The sharp fall was largely a reflection of a spike in
advertising spending in July 2021 due to the Euro 2020 football
tournament won by Italy, Nielsen added.
    Advertising spending was down by 1.3% in the first seven
months of 2022, while TV advertising shrank by 21.4% in July and
by 8.9% in the January-July period. 

 (Reporting by Alvise Armellini; editing by Agnieszka Flak)
 ((alvise.armellini@thomsonreuters.com;))