** Shares of streaming platform Roku ROKU.O rise 1.3% to
$93.61 in premarket trading
** Jefferies upgrades to "hold" from "underperform"; raises
PT to $100 from $55
** Brokerage expects continued growth in FY25 driven by
programmatic benefits and stronger data integration with
partners like Yahoo and Google
** Last week, co forecast annual revenue above Wall-St
estimates
** Analysts average rating is "hold", with a median PT of
$104 - LSEG
** As of last close, stock has risen ~24% YTD
(Reporting by Rashika Singh in Bengaluru)
((rashika.singh@thomsonreuters.com))