Roku rises after KeyBanc upgrades to 'overweight'

Roku

10/07/2025 12:12

** Shares of streaming platform Roku ROKU.O rise 2.9% to $91.2 premarket

** Brokerage KeyBanc Capital Markets upgrades ROKU to "overweight" from "sector weight"

** KeyBanc says that the combination of budget shift and ad innovation is creating multi-year tailwinds for ROKU

** "Roku is benefiting from a combination of secular drivers, monetization initiatives, and an expense "self-help" story," brokerage says

** 19 of 33 brokerages rate the stock "buy" or higher, 13 "hold" and 1 "sell"; their median PT is $87.5

** Up to last close, stock had risen 19.2% YTD

(Reporting by Harshita Mary Varghese in Bengaluru)

((HarshitaMary.Varghese@thomsonreuters.com))