** Shares of pest control firm Rollins ROL.N up 1% at $61 premarket
** Barclays upgrades rating to "overweight" from "equal-weight", raises PT to $72 from $60
** New PT shows an upside of 19.3% from the stock's last close
** Brokerage says co's disciplined, diversified marketing strategy mitigates risks from potential AI-driven SEO disruption
** Co's multi-brand strategy and strong financial discipline fuel margin growth, cash flow compounding and sustained shareholder returns, says Barclays
** Ten of 16 brokerages rate the stock "buy" or higher, six "hold"; their median PT is $63 - data compiled by LSEG
** As of last close, stock up 30.2% YTD
(Reporting by Apratim Sarkar in Bengaluru)
((Apratim.Sarkar@thomsonreuters.com))