Rumble rebrands to RUM Group after Northern Data buyout (updated)

RUM

17/06/2026 22:54

 (Adds shares in first bullet, details)
    June 17 (Reuters) - Rumble  RUM.O , which hosts U.S.
President Donald Trump's Truth Social platform, said it would
begin operating as 'RUM Group' and oversee a new AI-focused
business unit in addition to its existing video platform.
    The move, announced on Wednesday and effective from June 18,
comes after the company closed its acquisition of German AI
cloud company Northern Data.
    Here are some details:
    * Rumble shares jumped about 8% in extended trading.
    * The video platform and cloud services provider last year
announced it would acquire Northern Data in an all-stock deal
valued at roughly $767 million.
    * It said Quake AI — a newly formed unit for its data center
and cloud business — will combine assets, including about 22,000
Nvidia  NVDA.O  H100 and H200 graphics processing units across
nine data centers.
    * The company's video and media platform brand name will
continue to be Rumble.
    * "We now have over 200 MW of unmonetized energy capacity
and substantial contracted revenue across Rumble," CEO Chris
Pavlovski said. 

    

 (Reporting by Jaspreet Singh in Bengaluru; Editing by Joyjeet
Das)
 ((Jaspreet.Singh@thomsonreuters.com; on X @i_jass;))