RCS - RWS Holdings PLC - Head of Media & Entertainment appointment

RWS HoldingsAnnouncement

Mon 09:15

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RNS Number : 0194E  RWS Holdings PLC  20 October 2025

 

For immediate
release
  20 October 2025

 

 

RWS Holdings plc

 

RWS appoints industry pioneer Michael Wayne as Head of Media and Entertainment

 

Appointment of former executive at Papercup, Sony Pictures Entertainment and
ABC Television underscores RWS's investment in AI-powered media localisation

 

 

RWS, a content solutions company, powered by technology and human expertise,
has named Michael Wayne as Head of Media and Entertainment, a move that
underscores the company's ambition to transform the future of AI-powered media
localisation.

 

Based in Los Angeles, Michael joins RWS today to lead the company's
fast-growing media localisation business which includes AI dubbing, subtitling
and end-to-end content adaptation. His appointment reflects RWS's accelerated
investment in video localisation - an area that blends cutting-edge AI with
human creativity to help global brands connect with audiences across languages
and cultures.

 

"We're truly excited to have such an industry pioneer and thought leader join
the team," said Ben Faes, CEO of RWS. "His combination of creative vision and
commercial acumen will supercharge our media localisation capabilities and
position RWS at the very forefront of this rapidly evolving industry."

 

Before joining RWS, Michael served as Chief Commercial Officer at Papercup,
whose groundbreaking AI dubbing technology and IP - renowned for accurately
capturing a speaker's tone, pace and emotion - was acquired by RWS earlier in
2025.

 

"I'm joining RWS at an exciting moment when demand for media localisation
services has never been higher," said Michael Wayne. "And with RWS's leading
AI technology and unmatched human expertise, we have a real opportunity to
shape the industry and help organisations reach global audiences faster, more
efficiently and with even greater impact."

 

He has also held senior leadership and strategic roles at Sony Pictures
Entertainment, ABC Television and LAUNCH Media, a digital music media company
acquired by Yahoo! in 2001.

 

About RWS

RWS is a content solutions company, powered by technology and human expertise.
We grow the value of ideas, data and content by making sure organisations are
understood. Everywhere.

 

Our proprietary technology, 45+ AI patents and human experts help
organisations bring ideas to market faster, build deeper relationships across
borders and cultures, and enter new markets with confidence - growing their
business and connecting them to a world of opportunities.

 

It's why over 80 of the world's top 100 brands trust RWS to drive innovation,
inform decisions and shape brand experiences.

 

With 60+ global locations, across five continents, our teams work with
businesses across almost all industries. Innovating since 1958, RWS is
headquartered in the UK and publicly listed on AIM, the London Stock Exchange
regulated market (RWS.L).

More information: rws.com
(https://protect.checkpoint.com/v2/r06/___http:/www.rws.com___.ZXV3MjpuZXh0MTU6YzpvOjc1ZjM0M2UxYmUzZjcyOGFjMzI1MzhhNjA0ZmZkMWRlOjc6Mjg2Njo5ZDY5ODY3MGViYjI1NTAwMWFhNzdkODg5MDRiZjUwNjljZTNhYmM3OGY0Yjc3MjYyODFkM2U3N2Y3NDdhODkzOnA6RjpU)

 

More information:

 

MHP (Financial PR
Adviser)
        rws@mhpgroup.com (mailto:rws@mhpgroup.com)

Katie Hunt / Eleni
Menikou
 
                               020 3128 8100

 

 
                07884 494112

 

RWS Corporate Communications

Denis Davies
 
 
ddavies@rws.com

 

 

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