RCS - Safestay PLC - Cloudbeds Partnership

SafestayAnnouncement

27/01/2025 07:00

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RNS Number : 6630U  Safestay PLC  27 January 2025

RNS Reach

Safestay PLC

("Safestay" or the "Company")

Safestay selects tech leader Cloudbeds as part of its "Platform for Growth"
strategy

The strategic partnership empowers Safestay properties to enhance guest
experience and drive operational excellence with innovative technology

London, 27 January 2025 - Safestay PLC
(https://url.avanan.click/v2/r02/___http:/www.safestay.com___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzozYTZhOjQwNDEyYTc0ZmRlMmI0NTExNDEwZmNjYTUyNzBmNDYwZjEwZDU2MTQ4MzRiM2Y1N2U3NmI1ZjdiOTI0YTY0YjM6cDpUOk4)
, (AIM: SSTY), one of Europe's largest hostel groups, is pleased to announce
its partnership with Cloudbeds, the industry's premier hospitality management
platform.

As part of the multi-year partnership, Safestay is moving its 20-strong
Europe-wide hostel portfolio onto the Cloudbeds Enterprise Platform, building
its technology stack on Cloudbeds' award-winning property management system
("PMS"). The move is part of Safestay's 'Platform for Growth' strategy through
which it is investing for future success.

The Cloudbeds Enterprise Platform provides a centralised multi-property PMS
for managing all Safestay's owned, leased, managed, and franchised properties.
Cloudbeds' innovative unified technology will provide the Company with a
single comprehensive view of customer data across all properties and booking
platforms, enabling Safestay to provide a superior modern guest experience,
enhance its commercial and marketing strategy, and streamline operational
costs across its growing portfolio.

The move to Cloudbeds will:

·     Maximise revenues through use of AI-driven yield and pricing
software;

·  Drive further financial efficiencies for the Company through securing
more favourable payment commission rates;

·   Further enhance Safestay's impressive direct booking strategy by
optimising the customer booking process across all direct booking channels,
including Safestay's website, and providing enhanced functionality for
Safestay's Group Reservation Office;

·     Enhance the experience from booking to departure both for guests
and staff through the monitoring of customer preferences and the provision of
a customer-centric web app;

·    Enhance customer communication through the provision of a
multilingual AI-driven chat & messaging customer service; and

·     Enhance Safestay's membership programme by providing tailored
offers and individualised marketing messages to members in line with their
preferences.

The launch of Safestay's partnership with Cloudbeds is the latest step in the
Company's investment in guest experience and operational excellence as it
looks to expand further across Europe. It follows other operational and
digital investments, including the integration of a new customer management
tool and the implementation of mobile check-in and mobile keys.

Larry Lipman, Chairman of Safestay, commented: "We're excited to be working
with Cloudbeds to implement this important platform into our business, which
will not only drive financial and operational efficiencies, but also ensure
that we are continuing to deliver the very best-in-class experience for our
guests.

As Safestay continues to expand across key destination cities across Europe,
this initiative, in line with our broader 'Platform for Growth' strategy,
positions Safestay well for future success."

"We're looking forward to supporting Safestay's strategic vision as they
position themselves for significant growth," said Adam Harris, CEO of
Cloudbeds. "The Cloudbeds Enterprise Platform is purpose-built to support
dynamic, multi-property hospitality groups like Safestay, providing them with
powerful technology combined with world-class 24/7 support, from
implementation and training through day-to-day operations. Our partnership
represents a pivotal moment in hostel technology, where innovation meets
scalable growth."

 

ENDS

Enquiries

 Safestay PLC                        Tel: +44 (0) 20 8815 1600

 Larry Lipman
 Shore Capital (Nomad & Broker)      Tel: +44 (0) 20 7408 4090

 Tom Griffiths/Harry Davies-Ball

 Hudson Sandler (Financial PR)       Tel: +44 (0) 20 7796 4133

 Alex Brennan/Lucy Wollam            safestay@hudsonsandler.com

 

For more information visit our:

Website www.safestay.com
(https://url.avanan.click/v2/___http:/www.safestay.com___.YXAxZTpzaG9yZWNhcDphOm86YjBkMWIzZWM0NTkxMzYyMTUyNWNhYTNmNGYyYTE0ZWM6Njo0NjAyOjJkMTBjMzdiYWJhN2RjMThhZDc0NzBhMmYxZDA4ODBkZTUzNTRkNDE1ZTMyMWNhYWIyY2ZhN2I0YjE0NzIwNmM6cDpUOk4)

Vox Markets page https://www.voxmarkets.co.uk/company/SSTY/news/
(https://url.avanan.click/v2/___https:/www.voxmarkets.co.uk/company/SSTY/news/___.YXAxZTpzaG9yZWNhcDphOm86YjBkMWIzZWM0NTkxMzYyMTUyNWNhYTNmNGYyYTE0ZWM6NjoxYWQzOjZjNzA3M2IwNmY1NTI0NjY0N2VmZTk0ZjZiNzBjOWU4ZTVmOGU1YWE0MWY4YzVmNzJiZDk3ODBkNTdhMWVjMTE6cDpUOk4)

Instagram page www.instagram.com/safestayhostels/
(https://url.avanan.click/v2/___http:/www.instagram.com/safestayhostels/___.YXAxZTpzaG9yZWNhcDphOm86YjBkMWIzZWM0NTkxMzYyMTUyNWNhYTNmNGYyYTE0ZWM6Njo3NWU2OmVjMTJmMDBjYzg1MDU4MDI3NGU2YWM2N2U5YTVmOWZiYTg3N2Q3ZDY5Mjk3NTFiNzYwM2ZmMGM1ZTU4MWIzMzI6cDpUOk4)

 

About Safestay PLC

Safestay
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6Nzo3ZDIzOjBjZWU2ZmU2MGJhZmIxYjdkODY3ZmE0MTRhMzA1MmFhY2M4MzYxYjIzY2FjNWZlMmNhZDJhZTZjZjlmZDg3NWM6cDpUOk4)
PLC is one of Europe's largest hostel groups, operating in the fragmented and
fast-growing global hostel market that is expected to be worth $8.9bn annually
by 2027*.

 

Safestay's portfolio of 19 premium hostels and one hotel offer guests both
private and shared rooms in destination cities across the UK, Spain, Belgium,
Czech Republic, Germany, Greece, Italy, Poland, Portugal, and Slovakia.

 

The Group currently offers  3,580 beds across its locations and sold 848,633
bed nights in 2023, a 17% increase against the prior year.

 

Safestay's mission at each of its locations is to provide a safe, inclusive,
and enjoyable space that caters to the needs of different travellers. Its
properties offer first-class locations and thoughtful designs that cater for
the different needs of travellers, from digital nomads to backpackers and from
families to group travellers.

 

The company's strong growth momentum continues and during 2024 has announced
the acquisition of a freehold hotel property in Brighton and a hotel in
central Cordoba, Spain, with the intention of converting these into a 220-bed
hostel and 100-bed hostel respectively, as well as the signing of its first
management contract for a 120-bed hostel on Spain's Costa Blanca.

https://www.safestay.com/
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*Source - Markets and Research, August 2022

 

Safestay's pan-European locations include:

 

·    Athens Monastiraki, Greece
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·    Barcelona Gothic, Spain
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·    Barcelona Passeig de Gracia, Spain
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·    Berlin Kurfurstendamm, Germany (hotel)
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·    Bratislava Presidential Palace, Slovakia
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·    Brighton, UK (in development)

·    Brussels Grand Place, Belgium
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·    Budapest, Hungary (in development)

·    Calpe Seafront, Spain (in development)
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·    Córdoba Mezquita Catedral, Spain
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·    Glasgow Charing Cross, UK
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·    Edinburgh Cowgate, UK
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·    London Elephant & Castle, UK
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·    London Kensington Holland Park, UK
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·    Lisbon Bairro Alto, Portugal
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·    Madrid Central, Spain
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·    Pisa Centrale, Italy
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·    Prague Charles Bridge, Czeck Republic
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·    Warsaw Old Town, Poland
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·    York Micklegate, UK
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About Cloudbeds

Cloudbeds is the leading platform redefining the concept of PMS for the
hospitality industry, serving tens of thousands of properties in more than 150
countries worldwide. Built from the ground up to be masterfully unified and
scalable, the award-winning Cloudbeds Platform brings together built-in and
integrated solutions that modernize hotel operations, distribution, guest
experience, and data & analytics.

 

Founded in 2012, Cloudbeds has been named a top PMS, Hotel Management System
and Channel Manager (2021-2024) by Hotel Tech Report, World's Best Hotel PMS
Solutions Provider (2022) by World Travel Awards, and recognized in Deloitte's
Technology Fast 500 in 2023.

 

 

 

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