REG - Safestay PLC - Sale of Freehold Property and Trading Update

SafestayAnnouncement

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RNS Number : 3188H  Safestay PLC  13 November 2025

Safestay plc

("Safestay", the "Company" or the "Group")

 

Sale of Edinburgh Freehold Property for £5.35 million

and

Trading Update

 

Safestay (AIM: SSTY), one of Europe's largest hostel groups, announces that it
has exchanged contracts for the sale and subsequent franchising of its
freehold property and hostel, Safestay Edinburgh Cowgate (the "Property"), to
a private investor for a cash consideration of £5.35 million (the
"Transaction"). Under new ownership, the Property will continue to operate
under the Safestay brand as part of a new 10-year franchise agreement (the
"New Franchise Agreement"). Completion of the sale is expected to occur on 1
December 2025.

 

The Transaction follows the Company's announcement which was released on 17
June 2025, in which Safestay confirmed that it was considering the conditional
sale of the freeholds of certain of its UK assets. The net proceeds from the
Transaction will be used to repay indebtedness, for working capital purposes
and to strengthen the Group's balance sheet, supporting the delivery of its
long-term growth ambitions.

 

Under the terms of the New Franchise Agreement, the Property will remain
integrated within Safestay's sales and marketing platform and will continue to
benefit from the Group's operational expertise and proprietary IT
infrastructure. The new owner will also have access to Safestay's dedicated
support services through Safestay's Commercial Hub in Warsaw, including
digital services, sales and yield management advice. In return, the Group will
receive a fixed annual payment of £75,000 with additional performance-based
fees payable, including commission on direct bookings via the Safestay
platform.

 

In the seven months to 31 December 2024, since its opening in June 2024,
Safestay Edinburgh Cowgate generated audited revenue of approximately £0.95
million and profit before tax of approximately £0.125 million. As at 30 June
2025, the unaudited book value of the Property was approximately £6.36
million. Safestay purchased the Property in October 2023 for £4.3 million and
subsequently invested approximately £1.2 million in preparing and
refurbishing the site ahead of its successful opening.

 

The New Franchise Agreement marks the Group's second following the agreement
which was entered into in August 2025 for two properties in the popular alpine
resort of Kitzbühel, Austria. The rebranding of these properties is now
complete, with initial trading being in line with management's expectations.

 

Trading Update

 

In its interim results announcement which was released on 23 September 2025,
the Company stated that it was experiencing significant price pressures which
were impacting revenue, including through the key trading months of July and
August. As a result, the Company guided that it expected FY2025's revenue to
be lower than in FY2024.

 

Since the release of that announcement, the Company announces that the
challenging trading conditions and price pressures have continued. Against
this backdrop, the Board continues to focus on maintaining occupancy rates and
controlling costs. Additionally, the Board is considering various strategic
options, including further disposals and/or the sale and leasebacks of certain
of the Company's properties and/or an equity fundraising. A further
announcement will be made in due course.

 

Larry Lipman, Chairman of Safestay, said:

 

"The sale of our Edinburgh freehold for £5.35 million reflects the quality of
the property in the Group's portfolio and strengthens Safestay's balance sheet
to support our long-term sustainable growth plans.

 

The new franchise model for the Edinburgh hostel is an attractive one for both
parties, providing the hostel owner access to our systems and brand, whilst
providing the Group with fixed and commission income as well as continued
brand exposure in a high-quality, city centre location.

 

More broadly, the trading environment across the European hostel market
remains challenging with continued pressures on pricing. Against this
backdrop, we are considering a range of strategic options to both support our
plans for sustainable growth and crystallise value for shareholders."

 

ENDS

 

 

Enquiries

 

 Safestay PLC                         Tel: +44 (0) 20 8815 1600

 Larry Lipman

 Shore Capital (Nomad & Broker)       Tel: +44 (0) 20 7408 4090

 Tom Griffiths/Harry Davies-Ball

 Hudson Sandler (Financial PR)        Tel: +44 (0) 20 7796 4133

 Alex Brennan/India Laidlaw           safestay@hudsonsandler.com

 

For more information visit our:

 

Website www.safestay.com
(https://url.avanan.click/v2/___http:/www.safestay.com___.YXAxZTpzaG9yZWNhcDphOm86YjBkMWIzZWM0NTkxMzYyMTUyNWNhYTNmNGYyYTE0ZWM6Njo0NjAyOjJkMTBjMzdiYWJhN2RjMThhZDc0NzBhMmYxZDA4ODBkZTUzNTRkNDE1ZTMyMWNhYWIyY2ZhN2I0YjE0NzIwNmM6cDpUOk4)

Instagram page www.instagram.com/safestayhostels/
(https://url.avanan.click/v2/___http:/www.instagram.com/safestayhostels/___.YXAxZTpzaG9yZWNhcDphOm86YjBkMWIzZWM0NTkxMzYyMTUyNWNhYTNmNGYyYTE0ZWM6Njo3NWU2OmVjMTJmMDBjYzg1MDU4MDI3NGU2YWM2N2U5YTVmOWZiYTg3N2Q3ZDY5Mjk3NTFiNzYwM2ZmMGM1ZTU4MWIzMzI6cDpUOk4)

 

About Safestay PLC

Safestay
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6Nzo3ZDIzOjBjZWU2ZmU2MGJhZmIxYjdkODY3ZmE0MTRhMzA1MmFhY2M4MzYxYjIzY2FjNWZlMmNhZDJhZTZjZjlmZDg3NWM6cDpUOk4)
 PLC is one of Europe's largest hostel groups, operating in the fragmented
and fast-growing global hostel market that is expected to be worth $8.9bn
annually by 2027*.

 

Safestay's operational sites of 21 premium hostels and one hotel offer guests
both private and shared rooms in destination cities across the UK, Spain,
Belgium, Czech Republic, Germany, Greece, Italy, Poland, Portugal, Austria and
Slovakia.

 

In 2025, the Group delivered a 1% increase in Total Bed Nights to 415,606,
40.5% of which were booked through direct and non-commissionable channels.

 

Safestay's mission at each of its locations is to provide a safe, inclusive,
and enjoyable space that caters to the needs of different travellers. Its
properties offer first-class locations and thoughtful designs that cater for
the different needs of travellers, from digital nomads to backpackers and from
families to group travellers.

 

https://www.safestay.com/
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6Nzo3ZDIzOjBjZWU2ZmU2MGJhZmIxYjdkODY3ZmE0MTRhMzA1MmFhY2M4MzYxYjIzY2FjNWZlMmNhZDJhZTZjZjlmZDg3NWM6cDpUOk4)

 

*Source - Markets and Research, August 2025

 

Safestay's pan-European locations include:

 

·    Athens Monastiraki, Greece
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-athens-monastiraki/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzplZDAyOmU0NjFiNjIyZGVjOWIxYWRhN2RiZjUyNDkxZDA4MDljYjdhNjU0MzkyNGY0YjY0OTcyMjc4MTg3ZTIxYWI0Zjg6cDpUOk4)

·    Barcelona Gothic, Spain
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/barcelona-gothic/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6Nzo3MTY3OmQ5MzNiMzZhZWZkNjY0OTYyZTdhMjc0OWFiOWJmNzBkZDI5ZDVjY2MwNDEzMTQ1ZjZmZWM0MWY3ZDZkMmIzMWQ6cDpUOk4)

·    Barcelona Passeig de Gracia, Spain
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-barcelona-passeig-de-gracia/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6Nzo3YzNmOmRlZWRlZDUyZjU5NTMwNjQwYTRmNDA1MGEwY2M4YzRiMThjNWVjYmQzMWRiMWU5NTlmMWMwNzMwOGVhMGJkN2E6cDpUOk4)

·    Berlin Kurfurstendamm, Germany (hotel)
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-berlin-kurfurstendamm/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzpmMTZjOjE2YTU1NDc0MjdkMDAwYzg1NDljZTQyOTljODc5ZTExNDY0OTk3NWUwOWI3OWMyOTdkMGQ3NWZlMmM2NzE1MzI6cDpUOk4)

·    Bratislava Presidential Palace, Slovakia
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-bratislava-presidential-palace/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzpkNzI2OmM3NjdlMGQyYzg4MzYwYmQ4NzBjN2VmYTA2OGQ5NWVmY2QwYzI2YTEwYjk4MWE0NzkxNjUzZmIwM2FmNjg1M2U6cDpUOk4)

·    Brighton, UK (in development)

·    Brussels Grand Place, Belgium
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-brussels-grand-place/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzozNWU2OmVkOWE2MmI0NzZhZDgyYTk2ZTE1MzI3MWVmZTM0NDE4N2MxY2NmZDhmNzIwZDM5ZjRhZGQxYzNiM2YyMWViNGU6cDpUOk4)

·    Budapest, Hungary (in development)

·    Calpe Seafront, Spain (in development)
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-calpe-seafront-costa-blanca/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzpkZGY0Ojk5YmIzYjA5NjhhNDc3MDAzYjkxOTNmNWZjN2UxOTc3NmQ0ZGZjNDNlZWRmOGEzN2M3YzdmZDA3M2Y0OGNmNmQ6cDpUOk4)

·    Córdoba Mezquita Catedral, Spain
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-cordoba-mezquita-catedral/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzplNzk1Ojc0NWRhZTg1YWFjZjg1OGJlZTU1MzYyNGY5ZWM5NTM0NmFlYmIwZGJkZjg4MTZjNThhMTQyOTI5Nzg3ODY2Y2Y6cDpUOk4)

·    Glasgow Charing Cross, UK
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-glasgow-charing-cross/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzowMGIzOmQzODViNzU5YWNiM2FiODliODZiYTY4YmYxYmNiMDQ3MDY4NjE3MTQ2YjQ2MmUzNGVmMjI3NTk4OGMwMDUzMTY6cDpUOk4)

·    Edinburgh Cowgate, UK
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-edinburgh-cowgate/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzoyNTZmOmU3YjcyNWEwZjQ2NzBkMDg0YzBlN2NkZmVjNTk3MDg3OTRiYWY1YjgxNGI3OGY0YTNkOTJkZDdiNWY1MTEzMzg6cDpUOk4)

·    Kitzbühel, Austria

·    London Elephant & Castle, UK
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-london-elephant-castle/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6Nzo0NmNhOjdlNjM3ZDhhN2NlNTBjMmVmYTMyMjQwZjhmMzBiYzQxYzliNWJmMDg5MGI2ZDFkMTQ1ZDI1M2ExNWM4NGE3NjA6cDpUOk4)

·    London Kensington Holland Park, UK
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-london-kensington-holland-park/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzpmNmMzOmNiOWYxYjI1ZTIxZWZmM2E4NWQxNzk3NGFiNTIyODY3MTY3MWQ3MTJiZTg5MTM1YjJlMjNlNGNjOGVmNzZjOGM6cDpUOk4)

·    Lisbon Bairro Alto, Portugal
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-lisbon-bairro-alto/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6Nzo4NGMyOjM3MzVkMTkyM2FhZTI0N2JjNWFiZWEwYzQzNTMzNjUxYjUwNjQ2YzM3ZjZmYzBhMGRlNjFhYzkxMTRlMDRlMzM6cDpUOk4)

·    Madrid Central, Spain
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-madrid-central/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzoxYmRlOmRmYTExODMyZTEzMDMyZDUzY2YyZTRiOWFmZmNlMzVmYzcwMGQxMzk2YjA5MTllYWE1N2IwMWNiMzc0OTBjOTI6cDpUOk4)

·    Naples, Italy (in development)

·    Pisa Centrale, Italy
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-pisa-centrale/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzozOTMwOmQxZDIyMjUwNmIzZDA2Y2YyZjNjY2Q1Mzk0M2I0YjczNzczNTMwNjBiNjNhZTI4NGE4NmQyZDlkMjY5NjNkNzM6cDpUOk4)

·    Prague Charles Bridge, Czeck Republic
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-prague-charles-bridge/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzoxNmJjOmRlMzAzNTEyOWIxN2MzNTUwZmVmNDE0ZjBjZTU4Y2EyNGE0ZjlmZTNhZDU0OTI0MDY2MjQ5YTQwZGZlYTBhNzA6cDpUOk4)

·    Warsaw Old Town, Poland
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-warsaw-old-town/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzpkZTdmOmMwYmNlZGRmODc3Y2UwYzkzMDUwY2Y1YmJhZjJmNDZmMjA3YWI1NjY1OTRmMzdiMWY4ZTJmYjkzYTNmZGIwMTU6cDpUOk4)

·    York Micklegate, UK
(https://url.avanan.click/v2/r02/___https:/www.safestay.com/venue/safestay-york-micklegate/___.YXAxZTpzaG9yZWNhcDphOm86NTk5NzExNTk0Mzk0MDRhM2IyNWZjYTRiZjA4MmM3ZDk6NzphZTcwOjY2NmE0MzFiZjhlNDk1MTZmOWY2MjhjNzYyZTkzZjI4MjQ4ZmVjODQzYWVkN2VkNjczZThlNTMyOTNjZjg2ZTA6cDpUOk4)

 

 

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