Safilo and Levi Strauss extend licensing deal until end-2029
18/01/2024 17:16
ROME, Jan 18 (Reuters) - Italian glasses maker Safilo
SFLG.MI and U.S. denim clothing maker Levi Strauss & Co
LEVI.N have extended a licensing deal for Levi's-branded
eyewear until the end of 2029, the two companies said on
Thursday.
Levi's glasses "will continue to be distributed globally,
leveraging (their) strong brand awareness and widespread point
of sales in Europe, North America and Asia," according to a
joint statement.
Milan-listed Safilo announced this month two other extended
licensing deals for eyewear, with German fashion house Hugo Boss
BOSSn.DE , and with Italian fashion brand Moschino's parent
company AEFFE AEF.MI .
(Reporting by Alvise Armellini, editing by Gianluca Semeraro)
((alvise.armellini@thomsonreuters.com;))