** Shares in Safilo SFLG.MI rise 3.4%, paring earlier
gains of as much as 8.1%, after the Italian eyewear group and
Amazon AMZN.O said they were launching new Carrera-branded
smart glasses
** Companies say in a joint statement the new glasses will
employ Alexa technology and will be sold in the U.S.
** Equita's analysts say the deal shows Safilo's ambition to
stay abreast of consumer preferences and tech developments
** With about 1.1 million shares having traded so far, the
volumes are at about 162.1% of their 30-day moving average
(Reporting by Federica Urso, Giancarlo Navach)
((Federica.urso@tr.com))