REG - SAGA Plc - Saga Money launches partnership with NatWest

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RNS Number : 8254Q  SAGA PLC  14 July 2025

14 July 2025

Saga plc

Saga Money launches seven-year partnership with NatWest Boxed to deliver
innovative savings products for people over 50

Further to the AGM trading update on 24 June 2025, Saga plc (Saga) has today
announced it has entered into a seven-year partnership with NatWest Boxed,
NatWest Group's (NatWest) banking-as-a-service business. This will see the
launch of an innovative suite of savings products that recognises, and caters
for, the distinct needs and preferences of people over 50.

This long-term strategic partnership combines NatWest's scale and Boxed's
platform, operational and compliance expertise with Saga's extensive insight
and experience in the market for people over 50. It will enable Saga to expand
its range of financial services, initially through an improved instant access
savings product, with additional savings and other financial services products
expected in due course.

This collaboration will enable Saga to offer easy-to-use products and
services, drive increased volume and improved commercial terms, and deliver
accessible and reliable customer service.

The new partnership will facilitate an extension of Saga Money's offer,
building on Saga's belief that people over 50 across the UK deserve a suite of
products that are designed to cater for their needs.

The new instant access savings product, developed through the NatWest
partnership, will replace Saga's current Goldman Sachs instant access savings
product for new customers and will be launched later this year. There will be
no change for existing customers who already hold a Saga instant access
savings product, with the Goldman Sachs contract continuing to the September
2028 expiry date.

 

Jerry Toher, CEO of Saga Money, said:

"As the UK's specialist in providing products for people over 50, this launch
is an exciting next step in enhancing our Money offer. This will further
strengthen our position in providing competitive and flexible savings
products, ensuring that Saga remains the most-trusted brand for people over 50
in the UK. I look forward to working with NatWest Boxed as we continue our
strategy of delivering great value products to support customers with their
savings goals."

 

Andrew Ellis, CEO of NatWest Boxed, said:

"Trusted brands are well positioned to reward customers for their loyalty,
while keeping their best interests at heart. This partnership is a testament
to how leading firms, like Saga, can deploy new technology like embedded
finance to offer specialised products and services at the point of need,
provide additional value to customers and drive sustainable behaviours. We're
proud to partner with a brand like Saga, as they grow and optimise their
offer, and it is a significant step in our journey to be the leading embedded
finance partner in the UK."

For further information, please contact:

 Saga plc
 Sharnj Sandhu, Interim Director of Investor Relations and Treasury  Tel: 07522 985 207

                                                                     Email: sharnj.sandhu@saga.co.uk (mailto:sharnj.sandhu@saga.co.uk)

 Headland Consultancy
 Susanna Voyle                                                       Tel: 07980 894 557
 Will Smith                                                          Tel: 07872 350 428
                                                                     Tel: 020 3805 4822
                                                                     Email: saga@headlandconsultancy.com (mailto:saga@headlandconsultancy.com)

 

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