Saga Communications Q4 revenue falls 9.3% on ad market weakness

Saga Communications

12/03/2026 13:10

Overview

U.S. radio broadcaster's Q4 revenue fell 9.3% yr/yr as overall ad market softened

Company posted Q4 net loss after $20.4 mln impairment charge on goodwill and licenses

Saga completed sale of telecom towers, recognizing $11.6 mln gain

Outlook

Saga expects capital expenditures of $3.5 mln to $4.5 mln for 2026

Company intends to pay regular quarterly cash dividends in the future

Saga Board will continue to consider special dividends and stock buybacks

Result Drivers

RADIO ADVERTISING WEAKNESS - Co said lower than expected revenue growth in radio advertising drove a $20.4 mln impairment charge and weighed on Q4 results

DIGITAL REVENUE GROWTH - Digital revenue increased 25.8% yr/yr to $4.3 mln in Q4, partially offsetting declines in other segments

LOW POLITICAL ADVERTISING - Gross political revenue fell sharply in Q4, as is typical in non-election years, further reducing overall revenue

Company press release: ID:nGNX9zh33s

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q4 Revenue
Miss
$26.50 mln
$27.70 mln (1 Analyst)
Q4 Net Income
-$6.90 mln
Q4 Capex
$400,000
Q4 Operating Income
-$9.50 mln


Analyst Coverage

The one available analyst rating on the shares is "buy"

The average consensus recommendation for the broadcasting peer group is "buy"

Wall Street's median 12-month price target for Saga Communications Inc is $18.00, about 63.6% above its March 11 closing price of $11.00

The stock recently traded at 23 times the next 12-month earnings vs. a P/E of 25 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)