REG - Sage Group PLC (The) - Director/PDMR Shareholding
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RNS Number : 8858P Sage Group PLC (The) 04 July 2025
DIRECTOR/PDMR SHAREHOLDING
4 July 2025
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial
Responsibilities ("PDMRs")
This notification relates to transactions notified in accordance with Article
19 of the UK Market Abuse Regulation.
Sage announces that it was notified on 4 July 2025 that the following ordinary
shares of 1(4/77) pence each in Sage ("Shares") were automatically acquired on
behalf of the undernoted PDMRs of Sage on 3 July 2025. The Shares were
acquired automatically through Sage's Dividend Reinvestment Plan ("DRIP") and
are held in their Employee Share Accounts.
PDMRs Number of ordinary shares acquired Price Resultant total shareholding*
Steve Hare 3,076 12.0611 540,887
Derk Bleeker 1,311 12.0611 215,484
Vicki Bradin 642 12.0611 106,183
Amanda Cusdin 936 12.0611 153,868
Amy Lawson 464 12.0611 76,276
Aaron Harris 1,629 12.0611 217,831
Walid Abu-Hadba 629 12.0611 332,702
* Shares held by the PDMR's Person(s) Closely Associated are included in
the Resultant total shareholding as applicable
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Steve Hare
2 Reason for the notification
a) Position/status Chief Executive Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£12.0611 3,076
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 July 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Derk Bleeker
2 Reason for the notification
a) Position/status Chief Commercial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£12.0611 1,311
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 July 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Vicki Bradin
2 Reason for the notification
a) Position/status General Counsel and Company Secretary
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£12.0611 642
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 July 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amanda Cusdin
2 Reason for the notification
a) Position/status Chief People Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£12.0611 936
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 July 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Lawson
2 Reason for the notification
a) Position/status Chief Brand and Corporate Affairs Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£12.0611 464
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 July 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Aaron Harris
2 Reason for the notification
a) Position/status Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£12.0611 1,629
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 July 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Walid Abu-Hadba
2 Reason for the notification
a) Position/status Chief Product Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan
(DRIP)
c) Price(s) and volume(s)
Price(s) Volume(s)
£12.0611 629
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 July 2025
f) Place of the transaction London Stock Exchange
Name of contact: Mohor Roy
Telephone number of contact: +44(0) 203 810 7200
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