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RNS Number : 1431K Sage Group PLC (The) 03 December 2025
DIRECTOR/PDMR SHAREHOLDING
3 December 2025
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial
Responsibilities ("PDMRs") and Persons Closely Associated with them("PCAs")
This notification relates to transactions notified in accordance with Article
19 of the UK Market Abuse Regulation.
On 2 December 2025, the PDMRs noted below, who are members of the Executive
Leadership Team of Sage, and a PCA were granted conditional share awards over
ordinary shares of 1(4/77 )pence each in Sage ("Shares") under each of:
· The Sage Group plc Long-Term Incentive Plan ("LTIP"); and/or
· The Sage 2016 Deferred Share Bonus Plan ("DSBP").
Awards under the LTIP may be granted as a performance share award ("PSA"), or
restricted share award ("RSA") (together with the DSBP, the "Awards").
No price is payable by the PDMRs or PCA on either the grant or vesting of the
Awards.
The Awards will vest on the dates set out in the table below, subject to
continued employment, and/or performance conditions (as applicable). The
Awards are subject to malus (withholding) and clawback (recovery).
PDMR/ PCA Awards Number of Shares subject to Awards Vest Date Total number of Shares subject to Awards granted to PDMR
Steve Hare DSBP 12,299 2.12.2028 408,481
PSA 396,182 2.12.2028
Jonathan Howell DSBP 8,274 2.12.2028 8,274
Amy Lawson PSA 40,037 2.12.2028 100,092
RSA 40,037 Award vests annually in equal tranches over four years, so the award will be
fully vested on 2.12.2029
RSA 20,018 Award vests annually in equal tranches over four years, so the award will be
fully vested on 2.12.2029
Amanda Cusdin PSA 46,554 2.12.2028 93,108
RSA 46,554 Award vests annually in equal tranches over four years, so the award will be
fully vested on 2.12.2029
Vicki Bradin PSA 46,554 2.12.2028 93,108
RSA 46,554 Award vests annually in equal tranches over four years, so the award will be
fully vested on 2.12.2029
Derk Bleeker PSA 55,865 2.12.2028 139,662
RSA 55,865 Award vests annually in equal tranches over four years, so the award will be
fully vested on 2.12.2029
RSA 27,932 Award vests annually in equal tranches over four years, so the award will be
fully vested on 2.12.2029
Aaron Harris PSA 49,264 2.12.2028 98,528
RSA 49,264 Award vests annually in equal tranches over four years, so the award will be
fully vested on 2.12.2029
Walid Abu-Hadba PSA 68,783 2.12.2028 137,566
RSA 68,783 Award vests annually in equal tranches over four years, so the award will be
fully vested on 2.12.2029
Amy Cosgrove* RSA 20,268 Award vests annually in equal tranches over four years, so the award will be 20,268
fully vested on 2.12.2029
* Amy Cosgrove is a PCA to Aaron Harris, Chief Technology Officer.
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Steve Hare
2 Reason for the notification
a) Position/status Chief Executive Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Grant of share awards under The Sage 2016 Deferred Share Bonus Plan and The
Sage Group plc Long-Term Incentive Plan
c) Price(s) and volume(s)
Price Volume
Nil 408,481
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Jonathan Howell
2 Reason for the notification
a) Position/status Chief Financial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Grant of a share award under The Sage 2016 Deferred Share Bonus Plan
c) Price(s) and volume(s)
Price Volume
Nil 8,274
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Lawson
2 Reason for the notification
a) Position/status Chief Brand and Corporate Affairs Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c) Price(s) and volume(s)
Price Volume
Nil 100,092
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amanda Cusdin
2 Reason for the notification
a) Position/status Chief People Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c) Price(s) and volume(s)
Price Volume
Nil 93,108
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Vicki Bradin
2 Reason for the notification
a) Position/status General Counsel and Company Secretary
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c) Price(s) and volume(s)
Price Volume
Nil 93,108
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Derk Bleeker
2 Reason for the notification
a) Position/status Chief Commercial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c) Price(s) and volume(s)
Price Volume
Nil 139,662
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Aaron Harris
2 Reason for the notification
a) Position/status Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c) Price(s) and volume(s)
Price Volume
Nil 98,528
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Walid Abu-Hadba
2 Reason for the notification
a) Position/status Chief Product Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c) Price(s) and volume(s)
Price Volume
Nil 137,566
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Cosgrove
2 Reason for the notification
a) Position/status PCA to Aaron Harris, Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Grant of share awards under The Sage Group plc Long-Term Incentive Plan
c) Price(s) and volume(s)
Price Volume
Nil 20,268
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
Name of contact: Mohor Roy
Telephone number of contact: + 44(0) 203 810 7200
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