REG - Sage Group PLC (The) - Director/PDMR Shareholding
04/12/2025 18:15
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RNS Number : 3570K Sage Group PLC (The) 04 December 2025
DIRECTOR/PDMR SHAREHOLDING
4 December 2025
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial
Responsibilities ("PDMRs") and Persons Closely Associated ("PCAs") with them
This notification relates to transactions notified in accordance with Article
19 of the UK Market Abuse Regulation.
Upon the vesting and release of share awards granted under The Sage 2016
Deferred Share Bonus Plan ("DSBP"), The Sage Group plc 2019 Restricted Share
Plan ("RSP") and The Sage Group plc 2015 Performance Share Plan
("PSP") (the "Awards") on 2 December 2025, the undernoted PDMRs and PCA
became beneficially entitled to the number of ordinary shares of 1(4/77)
pence each in Sage ("Shares") noted below.
On 4 December 2025, Sage was notified that each PDMR and the PCA sold a number
of the Shares in respect of which they had become beneficially entitled at the
price noted below, to cover tax liabilities arising from the vesting. The
resultant total shareholding of the PDMRs and the PCA are also included.
In accordance with the terms and performance conditions of the Awards granted
to the Executive Directors on 2 December 2020 under the PSP, the undernoted
Awards vested on 2 December 2023. These Share Awards were subject to a
two-year holding period from vesting until 2 December 2025, when they became
eligible for release. On 2 December 2025, the Share Awards were released and
the relevant PDMRs became entitled to the Shares.
Sage was notified on 4 December 2025 that the Executive Directors sold a
number of Shares in respect of which they had become entitled, to cover the
tax liabilities arising on the release of the Shares.
PDMR/ PCA Award Number of ordinary shares acquired Number of ordinary shares sold to cover tax liabilities Sale price per share Resultant total shareholding
Steve Hare DSBP 53,783 25,305 £10.6452
654,749
PSP 217,907 102,523 £10.6452
Jonathan Howell DSBP 37,299 17,549 £10.6452
292,801
PSP 151,283 71,178 £10.6452
Derk Bleeker PSP 72,636 35,993 £10.6452 252,127
Vicki Bradin PSP 53,545 25,193 £10.6452 134,535
Amanda Cusdin PSP 55,717 26,215 £10.6452 184,383
Aaron Harris PSP 39,073 17,500 £10.6452
267,067
RSP 49,277 22,050 £10.6452
Amy Lawson DSBP 6,137 2,888 £10.6452
103,028
PSP 44,387 20,884 £10.6452
Walid Abu-Hadba PSP 52,663 21,051 £10.6452
405,219
RSP 66,414 26,547 £10.6452
Amy Cosgrove* RSP 4,930 2,073 £10.6452
12,606
RSP 4,728 1,988 £10.6452
RSP 2,776 1,168 £10.6452
(*) Amy Cosgrove is a PCA to Aaron Harris, Chief Technology Officer.
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Steve Hare
2 Reason for the notification
a) Position/status Chief Executive Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following the vesting of an award under
The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 53,783
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Steve Hare
2 Reason for the notification
a) Position/status Chief Executive Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares by PDMR following release and settlement of
Shares granted subject to an award under The Sage Group plc 2015 Performance
Share Plan on 2 December 2020
c) Price(s) and volume(s)
Price Volume
Nil 217,907
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Steve Hare
2 Reason for the notification
a) Position/status Chief Executive Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Sale of ordinary shares by PDMR to cover tax liabilities arising from the
vesting of ordinary shares under The Sage 2016 Deferred Share Bonus Plan,
granted on 2 December 2022, and the release and settlement of ordinary shares
granted subject to an award under The Sage Group plc 2015 Performance Share
Plan on 2 December 2020
c) Price(s) and volume(s)
Price Volume
£10.6452 127,828
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Jonathan Howell
2 Reason for the notification
a) Position/status Chief Financial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following the vesting of an award under
The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 37,299
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Jonathan Howell
2 Reason for the notification
a) Position/status Chief Financial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Acquisition of ordinary shares by PDMR following release and settlement of
Shares granted subject to an award under The Sage Group plc 2015 Performance
Share Plan on 2 December 2020
c) Price(s) and volume(s)
Price Volume
Nil 151,283
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Jonathan Howell
2 Reason for the notification
a) Position/status Chief Financial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary Shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Sale of ordinary shares by PDMR to cover tax liabilities arising from the
vesting of ordinary shares under The Sage 2016 Deferred Share Bonus Plan,
granted on 2 December 2022, and the release and settlement of ordinary shares
granted subject to an award under The Sage Group plc 2015 Performance Share
Plan on 2 December 2020
c) Price(s) and volume(s)
Price Volume
£10.6452 88,727
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Derk Bleeker
2 Reason for the notification
a) Position/status Chief Commercial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following the vesting of an award under
The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 72,636
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Derk Bleeker
2 Reason for the notification
a) Position/status Chief Commercial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Sale of ordinary shares by PDMR to cover tax liabilities arising from the
vesting of ordinary shares under The Sage Group plc 2015 Performance Share
Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
£10.6452 35,993
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Vicki Bradin
2 Reason for the notification
a) Position/status General Counsel and Company Secretary
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following a vesting of an award under The
Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 53,545
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Vicki Bradin
2 Reason for the notification
a) Position/status General Counsel and Company Secretary
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Sale of ordinary shares by PDMR to cover tax liabilities arising from the
vesting of ordinary shares under The Sage Group plc 2015 Performance Share
Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
£10.6452 25,193
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amanda Cusdin
2 Reason for the notification
a) Position/status Chief People Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following a vesting of an award under The
Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 55,717
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amanda Cusdin
2 Reason for the notification
a) Position/status Chief People Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Sale of ordinary shares by PDMR to cover tax liabilities arising from the
vesting of ordinary shares under The Sage Group plc 2015 Performance Share
Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
£10.6452 26,215
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Aaron Harris
2 Reason for the notification
a) Position/status Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following a vesting of an award under The
Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 39,073
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Aaron Harris
2 Reason for the notification
a) Position/status Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following the vesting of an award under
The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 49,277
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Aaron Harris
2 Reason for the notification
a) Position/status Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Sale of ordinary shares by PDMR to cover tax liabilities arising from the
vesting of ordinary shares under The Sage Group plc 2015 Performance Share
Plan, granted on 2 December 2022, and from the vesting of ordinary shares
under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December
2022
c) Price(s) and volume(s)
Price Volume
£10.6452 39,550
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Lawson
2 Reason for the notification
a) Position/status Chief Brand and Corporate Affairs Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following the vesting of an award under
The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 6,137
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Lawson
2 Reason for the notification
a) Position/status Chief Brand and Corporate Affairs Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following the vesting of an award under
The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 44,387
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Lawson
2 Reason for the notification
a) Position/status Chief Brand and Corporate Affairs Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Sale of ordinary shares by PDMR to cover tax liabilities arising from the
vesting of ordinary shares under The Sage 2016 Deferred Share Bonus Plan,
granted on 2 December 2022, and from the vesting of ordinary shares under The
Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
£10.6452 23,772
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Walid Abu-Hadba
2 Reason for the notification
a) Position/status Chief Product Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following the vesting of an award under
The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 52,663
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Walid Abu-Hadba
2 Reason for the notification
a) Position/status Chief Product Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PDMR following a vesting of an award under The
Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 66,414
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Walid Abu-Hadba
2 Reason for the notification
a) Position/status Chief Product Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Sale of ordinary shares by PDMR to cover tax liabilities arising from the
vesting of ordinary shares under The Sage Group plc 2015 Performance Share
Plan, granted on 2 December 2022, and the vesting of ordinary shares under The
Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
£10.6452 47,598
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 December 2025
f) Place of the transaction London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Cosgrove
2 Reason for the notification
a) Position/status PCA to Aaron Harris, Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PCA following a vesting of an award under The
Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2021
c) Price(s) and volume(s)
Price Volume
Nil 4,930
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Cosgrove
2 Reason for the notification
a) Position/status PCA to Aaron Harris, Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PCA following a vesting of an award under The
Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
c) Price(s) and volume(s)
Price Volume
Nil 4,728
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Cosgrove
2 Reason for the notification
a) Position/status PCA to Aaron Harris, Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Delivery of ordinary shares by PCA following a vesting of an award under The
Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2024
c) Price(s) and volume(s)
Price Volume
Nil 2,776
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 2 December 2025
f) Place of the transaction Outside a trading venue
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Amy Cosgrove
2 Reason for the notification
a) Position/status PCA to Aaron Harris, Chief Technology Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name The Sage Group plc.
b) LEI 2138005RN5XYLTF8G138
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares
Identification code ISIN: GB00B8C3BL03
b) Nature of the transaction Sale of ordinary shares by PCA to cover tax liabilities arising from the
vesting of ordinary shares under The Sage Group plc 2019 Restricted Share
Plan, granted on 2 December 2021, 2 December 2022 and 2 December 2024
c) Price(s) and volume(s)
Price Volume
£10.6452 5,229
d) Aggregated information N/A - single transaction
- Aggregated volume
- Price
e) Date of the transaction 3 December 2025
f) Place of the transaction London Stock Exchange
Name of contact: Mohor Roy
Telephone number of contact: + 44(0) 203 810 7200
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